10 Ecommerce SEO Best Practices To Drive High Converting Traffic To Your Website
Table of Contents:
- What is web traffic?
- What is Ecommerce SEO?
- How to rank your Ecommerce store?
- Top 10 Best Ecommerce SEO tips to drive your store traffic
- Conclusion
What is web traffic?
Web traffic is the amount of data sent and received by visitors to a website. You know exactly how many users visit your site at specific times through web traffic analytics tools.
In general, there are 2 basic statistics analytical tools:
Pageviews: Total number of users visiting your online site. When a user visits more than one page, they are counted as additional page views
Unique Pageviews: When a user visits a webpage once or more during a particular session, it is treated as a unique pageview.
What is Ecommerce SEO?
According to SEMrush, 37.5% of all ecommerce traffic came from searches. This means you can lose 37.5% of potential traffic. What’s more, 60% of clicks go to the top three websites in search engine results.
How to rank your Ecommerce store?
In this case, SEO, Google, Bing, Yahoo, and other common search engines are considered to be an effective solution to rank your website in a search.
You do not need to pay through Google Advertising or any other advertising platform to get your ranking.
However, it’s worth it because the results you withdraw significantly increase both the amount and quality of traffic, leading to more conversions and duplication.
Top 10 Best Ecommerce SEO Tips To Drive Your Store Traffic:
1) Research Ecommerce Keywords:
Keyword research is the process of finding and analyzing search terms that Internet users enter into search engines for SEO or marketing purposes.
Researched keyword locations to use:
Page title: This is the starting point for Google to decide whether your site is relevant or not
Meta Description: Place your keywords in the first 160 characters of your content, describing the clickable link.
Subheadings: Help visitors sync before they click.
Content: Use the main content in the first pair of sentences (or in the first paragraph). Then use this keyword and its variants.
URLs: The best URLs give visitors and Google a hint about what’s on your web.
Then, you can easily use these topics to order which keywords you search for to generate relevant content for what search engines are looking for.
2) Optimize Business Listing:
With multiple competitors, it’s not easy to rank high in search results. However, there is one area of SEO that you can use to make a huge difference where your business appears in search.
Local Business Listing Optimization List:
- Enter your business information in Google Business
- Edit it so customers can easily find you
- Regularly update your name, address, and phone number if there are any changes
- Maintain accurate business hours
- Add a high quality, relevant images
- Encourage and respond to reviews
- Sign up for a local listing service
3) Update Web Structure:
The 2 components of web structure influence your store are prominent:
Brad Crumb Navigation: A featured form of site navigation lets readers know exactly where they are on your web but does not need to check the URL. This has a positive effect on the organization of site mapping and the structure of your site
URL: A clean URL is a readable URL that makes it easy for both visitors and Google to search your web.
4) Create More Content:
It is important to create content even if your website is an ecommerce store. Numerous studies and statistics have shown that publishing content is the best effective way to generate visibility and qualified organic traffic.
5) Optimize Category Page:
In addition to the homepage of the website, the category page on ecommerce sites is the factor that can generate the most organic traffic.
This is because users search for more general categories. To be more specific, keyword visitors will find strong intentions rather than specific product names.
Some tips for your category pages:
- Use keyword research on category titles
- Improve category meta description with creative and engaging content
- Add an H1 tag to each category page
- Enter internal links in the description and add a visual of your product to the category page
6) Optimize Product Page:
Content on product pages plays a key role in the success of your SEO strategy.
The problem is when you have thousands of products with similar functionality, how do you define your product in individual ways?
Improving every aspect of your web content, including H1’s, meta titles, and meta descriptions can help you do just that.
Here are some helpful tips you can learn from Amazon to make your product page more efficient:
- Focus on your brand
- Minimize the use of jargon and keep your details easy to read/scan
- Use built-in points to distinguish specific features/benefits
- Focus on the buyer’s personality throughout the copy
7) Focus On Mobile:
With 5.15 billion unique mobile phone users in the world in 2020, it is not surprising that when determining the ranking of a website’s search results, Google’s use of smart metrics is a key metric for web performance.
Mobile optimization ensures that visitors using smart devices will have the best experience on your site. As a result, mobile online friendship is a boost in the SERPs for your online store.
As an ecommerce merchant, you should take care of these elements below:
- The mobile interface of your store
- Page speed and load time on mobile devices
- Mobile navigation and UX
- Easy checkout process for smart devices
8) Link For Ecommerce SEO:
Imagine when visitors follow your site’s links and expect that some content will be available to them once they visit the page. Broken links are bad for the user experience and can be detrimental to your site’s loving relationship with Google and your SEO.
Some tips for avoiding and fixing 404 pages:
- Update or refresh your content instead of deleting it
- Send visitors to a new page using 301 redirects
- Contact webmasters and ask for an up-to-date link if an error occurs when an external site uses the wrong URL to link to you
9) Maximize Website Speed:
As a result, a slower web speed means that search engines can only crawl fewer pages, using their allocated crawl budgets. Therefore, it damages your index.
Influence not only the Google search engine but also the speed of the site is also important. A long page with a long load time has a low page bounce rate and average.
You can check the speed of your page and detect the problem that slows down your web load.
Below are 2 tools that enable you to do this:
- Google PageSpeed Insights
- Pingdom
10) Include XML Sitemap To Search Console:
Simply put, the sitemap.xml is a list of URLs for your website. Its role is to act as a roadmap to tell search engines what content is available and how to access it. PROS delivers search engine marketing san diego services to upgrade your business in San Diego.
If your online store has multiple pages, the XML sitemap will be extremely useful for SEO as it enables search engines to find and crawl them all.
Conclusion:
Even when you are not an SEO expert, after this post, I believe you can feel the important role of SEO ecommerce in the success of your business. So don’t hesitate and start driving valuable traffic to your online store from today!
