15 Best Email Marketing Automation Tools to Transform Your Business
Table of contents
- What Is Marketing Automation?
- Email automation tools;
- HubSpot
- SendPulse
- Marketo
- Ontraport
- Autopilot
- Pardot
- Constant Contact
- Act-On
- Campaign monitor
- iContact
- Automizy
- Drip
- Optin monster
- Omnisend
- GetResponse
- Conclusion
What is marketing automation?
Marketing automation is the software or a service that streamlines the workflow, automates everyday marketing challenges, and examines the effectiveness of marketing campaigns. Such tools offer solutions for an array of marketing issues like managing the pipeline, monitoring the interactions, generating leads, supercharging marketing analytics, email advertising, social media promotion, and others.
1. Hubspot
Hubspot is top-class in offering businesses an all-in-one sales and marketing platform that includes CRM, forms, landing pages, email marketing, marketing automation, chat, and everything in between.
HubSpot is consistently ranked as one of the top marketing automation tools across a spectrum of tasks. Streamlining email marketing services through the use of automated workflows is one of the top uses of Hubspot.
HubSpot offers solutions for:
- Email marketing
- Data collection and customer retention
- Task management
- Lead scoring
- Lead nurturing
- Prospecting tools
- Contact management
- Marketing automation.
HubSpot enables you to create contact-based workflows to automate your communication with leads. You can either create it from scratch or use a template.
2) SendPulse
SendPulse is a multi-channel marketing automation platform that provides marketing automation solutions for multiple channels of communication with prospects and customers — email, SMS, web push notifications, Facebook chatbots. The main advantage is that users can easily combine all these channels to reinforce their strategies.
SendPulse features can be of help for managing;
- Trigger campaigns
- Automated emails
- Subscription forms
- A/B testing
- Free email templates
3. Marketo
One of the best overall automated email marketing services currently available in Marketo. It provides businesses the ability to trigger email campaigns based on 40-plus behaviors, which removes much of the “guessing game.”
Marketo claims to offer marketing automation that covers any channel and every engagement. The list of tasks that work together on Marketo has only multiplied, Since being acquired by Adobe. From digital advertising to social media to account-based marketing, their full-feature software can handle everything — making it a really good option for larger marketing operations.
4. Ontraport
Ontraport is a marketing automation tool that enables you to automate your entire marketing journey. It is a preferred tool that serves the marketing needs of startups and SMEs. It saves your time by automating your day-to-day marketing tasks and customer follow-up.
Ontraport offers a full suite of marketing automation tools including ecommerce functionality for businesses with online stores.
5. Autopilot
Autopilot is a straightforward, visual marketing automation tool that features multiple channel messaging capabilities. Users can create customer journeys based on the target audience and determine actions at every stage with the help of a strong workflow tool. You can also add multiple channels to your automated flow, track customer progress, and many more. Autopilot is a useful tool that lets picture user behavior and builds flowcharts for automated marketing actions.
Autopilot’s standout features include
- Contact list segmentation
- Workflow creation
- Auto-responders
- Event-triggered emails
- Subscriber management
- Drip campaigns
- Visitor behavior tracking
AutoPilot offers collaborative tools to help your team work together effectively — it allows you to quickly share your work with your team, ensuring everyone is on the same page before you launch a campaign.
6. Pardot
Pardot is another marketing automation tool from the Salesforce company that’s modified to the needs of B2B marketers, with support for things like B2B analytics and account-based marketing solutions.
Pardot enables sales and marketing teams to work collaboratively to get and nurture more leads, close more deals, and optimize ROI. Businesses can quickly qualify leads, reduce the sales cycle, and monitor their marketing ROI with the help of this tool.
Pardot works great for;
- Sending outbound emails
- Automating email responses
- Building landing pages and forms
- Managing and nurturing leads
- Scoring leads
- Social listening
7. Constant Contact
Constant Contact is a feature-rich automation tool, particularly for email marketing. Constant Contact helps marketers transcend beyond the routine with unique features.
It also allows you to edit messages and can make use of an auto-responder to drive more traffic. You can also do tracking your email marketing results in real-time and can improve results very quickly.
Constant Contact is a great tool for everyone. But if you need an email marketing service that can help with managing event invitations, registrations, and tickets (Email Plus plan), you’ll be particularly happy with this choice.
8. Act-On
Act-on is one of the leading cloud-based marketing automation tools that helps you effortlessly nurturing your inbound and outbound leads. This tool can be used for automating email marketing, lead management, visitor tracking, analytics and reporting, event planning, social media management, and much more.
It helps companies to integrate inbound, outbound, and lead nurturing programs together which are running simultaneously. It maximizes their ROI.
The main features of this tool are
- Automated lead scoring and profiling
- List management and segmentation;
- Email scheduling
- Triggered campaigns
- Social media campaign creation, management, and optimization
- A/B testing
- Auto-responders
9. Campaign monitor
Campaign Monitor prides itself on delivering significant, personalized email marketing tools that are simple and easy to use.
For campaign monitor, Personalization is the key. It uses data to increase personalized content and inform your list segmentation to boost your engagement. They also offer a visual marketing automation tool so you can create a unique customer journey at scale.
10. iContact
iContact has been providing one of the top-choice email marketing services since 2003, as it has an easy-to-use email marketing tool that helps you and your team see results fast.
In terms of features, iContact doesn’t necessarily stand out from competitors. Their customer support and service teams set them apart. Customers are paired with a strategic advisor to create an effective email marketing strategy right with the tool.
They also have Social+ marketing consultants who help boost your entire online presence through creative social posts that drive traffic to your site.
11. Automizy
Automizy is an email marketing platform that is designed to increase your open rates, by providing a bundle of features that supports growing email open rates such as an artificial intelligence subject line tester, resend unopened emails, AB testing, and segmented email automation. Using Automizy keeps your messaging consistent and personalized.
12. Drip
Drip is an app designed for streamlining the drip email process. Drip’s email marketing automation is built for ecommerce businesses — meaning it works with all of the other eCommerce tools you use. It’s a surprisingly simple tool that packs quite the punch. Based on customer behavior, you can create personalized content and automate campaigns.
Drip also offers more than email automation, so all of your messaging stays consistent and works together to drive customers toward a purchase. The app features email gathering technology, pre-made templates and, drag and drop elements for simple creation.
13. Optinmonster
OptinMonster is one of the best email marketing automation tools that let you collect and automatically segment email addresses based on the user’s activity, inactivity, cookies, geographical location, and more.
OptinMonster allows you to build extraordinary lead generation forms that are proven to grow your email list, thanks to its easy-to-use drag and drop builder, 50+ lead generation form templates, and 6 different campaign types (like popup, floating bar, inline form, slide-in box and more).
14. Omnisend
Omnisend is an ecommerce marketing automation tool that helps online businesses engage, convert, and retain customers. It allows marketers to nurture relationships with customers at all points of the sales funnel by sending them automated messages. You can pick email, web push, SMS, Facebook Messenger, Viber, or WhatsApp as your preferred channel or combine them in your workflow.
Some of the key features of this platform that can be helpful for eCommerce businesses are;
- Segmentation
- Smail, SMS, web push, and Facebook Messenger notification automation
- Welcome message automation
- Abandoned cart email automation
- Confirmation email automation
- Reactivation series
- A/B testing
- Customer behavior tracking and reporting
With advanced targeting, split automation, and an easy drag-and-drop builder, Omnisend is a marketing automation tool worth a look at.
15. GetResponse
GetResponse is a marketing automation tool that offers a CRM, landing pages, and a complete webinar solution. Many marketers rely on GetResponse to develop targeted marketing strategies that yield a high return on investment. The service offers over 500 templates to help you get started with email marketing and integrates with Shutterstock, giving you access to a creative library at your fingertips. Also, their drip campaign tool is managed through a calendar interface, allowing you to see exactly when you will be reaching out to your leads. Here are the top san diego marketing companies
This tool is designed for:
- Landing pages
- Email marketing
- Marketing automation
- Surveys analysis
- Webinar notifications
- Data and analytics.
Conclusion
As discussed above, you can try these marketing automation tools as per your marketing strategy. Keep a close eye on these tools and then choose one which closely aligns with your specific business and marketing requirement.
