Table of Contents:

  • Why Is UX Research So Important?
  • Usability Testing
  • A/B Testing Prototypes
  • Online Surveys and Questionnaires
  • Analytics
  • Steps To Conduct UX Research For Maximum Value
  • Conclusion

User Experience (UX) experts are at the forefront of customer centre website and mobile app design. As UX has become an integral part of digital product design, a paradigm shift continues in user research and technology.

To survive in a competitive world, companies must invest in building their websites, apps, services, and other customer touchpoints around the overall user experience (UX). …

“82% of clients will not give a trademark another opportunity after just one terrible knowledge and over 90% will look to other brands for a more satisfactory experience” — Mary Meeker

Table of Contents:

  • How is Artificial Intelligence Transforming Ecommerce Industry
  • Four Great AI Applications in Ecommerce
  • AI-Enabled Smart Solution for the Ecommerce Industry
  • Conclusion

An impressive 35% of its total revenue, product sales on the Amazon ecommerce platform and cross-selling are among the major successes of retailers that operate primarily through artificial intelligence or AI. …

“I have found the most success running ads in an environment where the consumer is already in a shopping mindset, which the Shop tab naturally attracts. — Hannah Gardner”

Table of Contents:

  • Why We Care
  • More on the News
  • Conclusion

Instagram is introducing new ad features to drive e-commerce. The company has announced that adding ads to the Shop Tab is part of a new test that includes ads. The ads will be displayed as an image or carousel, and the test is only open to a few retailers. The ads are now moving to mobile users in the United States.

Key Statistics

Table Of Contents:

  • Add Multimedia to Your Content
  • Find and Fix Broken Links
  • Optimize Your Title Tags for CTR
  • Add Internal Links to a Page That Needs It
  • Find a Trending Topic to Write About
  • Update an Older Blog Post
  • Promote Existing Content to Your Email List
  • Add External Links
  • Conclusion:

Add Multimedia to Your Content: Using the correct multimedia can make a big impact on your search engine rankings.

That isn’t because Google considers a page’s multimedia to be a direct ranking factor. Multimedia is effective because it keeps visitors on your page. …

Table Of Contents:

  • Clearly Display the Price
  • Run Use Content Marketing to Generate Qualified Leads
  • Marketing planning software
  • Email marketing software
  • Dynamic email automation
  • Email personalization
  • Onboarding sequences
  • Customer retention

Introduction: Email marketing outperforms other channels when it comes to SaaS because it allows you to educate consumers so they get more value from your product, send targeted messages at the perfect moment to enhance conversions, and reduce churn using retention techniques.

Clearly Display the Price: Every good SaaS marketing guide will tell you that pricing has a direct influence on sales. Customers consider SaaS pricing when deciding whether or…

Table of Contents

  • What is web performance?
  • Why is Shopify Page Speed Optimization important?
  • How to measure your store’s site speed and other metrics.
  • How to make your Shopify Site faster and increase conversions.
  • Is web performance optimization worth the investment?
  • Conclusion

Page speed is a factor in Google ranking, but its impact is not limited to your organic visibility. For e-commerce sites, speed is always an issue, because low page load times can improve the user experience, which in turn increases the conversion rate.

The longer you delay optimizing your website to increase speed, the more customers you will…

Also mention What Questions You Should Ask Before Hiring a Digital Marketing Agency

  • Table of contents:
  • Why Work With An Agency?
  • What Marketing Agencies Do
  • Asking the Right Questions
  • Should You Go In-House or Hire an Agency?
  • Digital Marketing Agency Case Studies
  • Why Work With An Agency?


Your marketing strategy is determined by your target audience. If you’re targeting business execs, for example, LinkedIn can be a good place to start. Snapchat and Instagram are the places to be if you’re trying to reach out to a younger audience. With 2.27 …

Table of Content:

  • What is Influencer Marketing?
  • How Does Influencer Marketing Work?
  • Best Platforms for Influencer Marketing
  • How to Create an Influencer Marketing Strategy
  • Conclusion

A successful influence marketing strategy helps you build a trusted brand, build authority and connect with new audiences. It also drives traffic to your site and leads new customers to your products and services.

What is Influencer Marketing?

Influencer marketing is a form of social media marketing that includes impressions, endorsements or recommendations from content creators, individuals and organizations who have expert-level knowledge or social influence in their field.

Influencers have a large and engaged…

Table of Content:

  • Gamifying Mobile Ads
  • Samsung
  • Pond’s
  • GAP
  • Nissan
  • Starbucks
  • Snickers
  • Doctor Who
  • Headspace
  • Netflix


Mobile devices play a key role in the overall development of digital marketing. With the growing number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising that is cost-effective and conversion-oriented. Mobile marketing can be in the form of SMS text messages or banner ads that appear on mobile websites.

Key Statistics of Mobile Advertising

  • By 2024, it’s predicted that the U.S. mobile advertising spending market will reach $145.26 billion.
  • The second-largest mobile advertising market was China, worth…

Social media engagement is the measurement of comments, likes, and shares. Of course, you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience. As a business, it’s quality, not just quantity, that you should be striving for.

Benefits of using social media engagement?

One of the reasons why marketers love social media is that it’s a simple tool to use. Almost all social media sites include useful dashboards that compile all of the data you need in one location. …

Amy Smith

Amy is the content manager at PROS — Internet Marketing & Technology Company in San Diego

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