Email transformed modern communication and is still evolving. According to Statista, the number of global email users reached 4.1 billion in 2021 and is anticipated to reach 4.6 billion by 2025.
What exactly does this mean for retailers? Is email marketing a magic button for increasing sales? It can be, but maximizing on email marketing requires a good strategy that will pave the way for long-term success with the email channel.
Before you start building your email marketing campaign, you should first consider Klaviyo’s pricing and features. Read on for a detailed comparison and a free tier that will get you started without breaking your budget
Features
With its powerful marketing automation tools, Klaviyo can help you grow your business and get more customers. The platform allows you to segment your customer base and list and leverage your data to target specific customers. For example, you can send personalized welcome messages to customers, send purchase follow-up messages and create automated welcome email flows. You can also set up automated SMS marketing campaigns with Klaviyo. This can help you increase your sales and boost your website’s performance.
Integrations
If you’ve been considering a new email marketing strategy, integrations with Klaviyo Marketing Services are a great place to start. Not only does Klaviyo integrate with popular email marketing platforms, but it also provides a powerful tool for customer segmentation. For instance, Klaviyo can sync data from Facebook to help you develop custom audiences. Lookalike audiences are a great way to target customers who are similar to your current customer base, but have never heard of you before.
Benefits of Klaviyo
If you are looking to build a sales funnel, you may have heard about Klaviyo. It has been praised for its cost-effectiveness, integrations, and efficiency. While you may be tempted to install Klaviyo yourself, you should consider hiring a professional to maximize your ROI. For Shopify merchants, Finlayson Digital, a certified Klaviyo Master, is offering free installation and configuration of Klaviyo.
Cost
The cost of Klaviyo depends on how many contacts you have and how many SMS messages you send each month. Up to 250 contacts are free, and then it costs $20 per month for 251 contacts and beyond. Then, you pay $0.01 per SMS message sent, or $0.03 per MMS delivered. If you need to send a lot of messages, you may want to consider the $1,700 plan. However, it’s possible to get a free trial and see if it’s worth the money.
Integrations
One of the most compelling features of Klaviyo is its integration with email marketing platforms. Whether you are using Klaviyo to send out newsletters to a select list or you are using it to automate marketing campaigns, you can easily integrate your Klaviyo account with a variety of email marketing platforms. You can send personalized emails to certain segments of your audience to increase the efficiency of your marketing campaigns. In addition, you can segment your contact lists based on behavior or individual interests.
Customer experience
Customers are the lifeblood of a business and Klaviyo provides a powerful platform for creating an exceptional experience. The powerful software listens to and interprets cues from customers, translating them into meaningful messages. Its customer experience analytics help ecommerce stores increase ROI by 67 times! Klaviyo helps businesses grow faster by creating amazing customer experiences. Read on to find out how Klaviyo can improve your business’s customer experience!
Pricing
The pricing for Klaviyo Marketing Services varies according to the number of contacts and the messages sent each month. There are three levels of pricing available — Email only, Email & SMS, and Custom pricing. For those who only have a few hundred active profiles, Klaviyo offers a free plan. The free plan lets you test the platform tools before committing to a paid plan. After you’ve tested the platform, you can determine the price that works best for you.
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