Email transformed modern communication and is still evolving. According to Statista, the number of global email users reached 4.1 billion in 2021 and is anticipated to reach 4.6 billion by 2025.
What exactly does this mean for retailers? Is email marketing a magic button for increasing sales? It can be, but maximizing on email marketing requires a good strategy that will pave the way for long-term success with the email channel.
Before you start building your email marketing campaign, you should first consider Klaviyo’s pricing and features. Read on for a detailed comparison and a free tier that will get you started without breaking your budget. This article will also cover its features, Benefits pricing, integrations, and free tier. Here are three reasons you should consider Klaviyo for your marketing campaign:
Features
With its powerful marketing automation tools, Klaviyo can help you grow your business and get more customers. The platform allows you to segment your customer base and list and leverage your data to target specific customers. For example, you can send personalized welcome messages to customers, send purchase follow-up messages and create automated welcome email flows. You can also set up automated SMS marketing campaigns with Klaviyo. This can help you increase your sales and boost your website’s performance.
One of the most exciting features of Klaviyo is its predictive analytics feature. It can help you segment your customers and send them more relevant messages. You can create post-purchase upsell campaigns that target customers who haven’t made a purchase in a long time, and use predictive analytics to analyze your customers’ buying patterns. Additionally, you can send targeted SMS messages to customers who haven’t re-purchased your products, boosting their sales.
Integrations
If you’ve been considering a new email marketing strategy, integrations with Klaviyo Marketing Services are a great place to start. Not only does Klaviyo integrate with popular email marketing platforms, but it also provides a powerful tool for customer segmentation. For instance, Klaviyo can sync data from Facebook to help you develop custom audiences. Lookalike audiences are a great way to target customers who are similar to your current customer base, but have never heard of you before.
For eCommerce sites, Klaviyo supports integrations with hundreds of platforms. The open API allows integration with any platform that exports data. And because Klaviyo uses NoSQL technology, there are no limits on data volume, age, or data fields. You don’t need to learn new APIs or data schema. Besides, integrations with Klaviyo allow unlimited imports of real-time data from practically any marketing stack. This gives you better audience insights and better understanding of your customers.
Cost
The cost of Klaviyo depends on how many contacts you have and how many SMS messages you send each month. Up to 250 contacts are free, and then it costs $20 per month for 251 contacts and beyond. Then, you pay $0.01 per SMS message sent, or $0.03 per MMS delivered. If you need to send a lot of messages, you may want to consider the $1,700 plan. However, it’s possible to get a free trial and see if it’s worth the money.
Pricing
The pricing for Klaviyo Marketing Services varies according to the number of contacts and the messages sent each month. There are three levels of pricing available — Email only, Email & SMS, and Custom pricing. For those who only have a few hundred active profiles, Klaviyo offers a free plan. The free plan lets you test the platform tools before committing to a paid plan. After you’ve tested the platform, you can determine the price that works best for you.
While most email marketing services charge by the number of contacts, Klaviyo’s pricing is based on active profiles, not suppressed profiles. Because this is the case, it means that you will only pay for subscribers who double-opt-in and pay attention to your communications. Because of this, Klaviyo is among the most affordable email marketing tools available. While this approach may seem like a bit pricey, it’s worth it in the long run.
The pricing for Klaviyo’s marketing services depends on the number of contacts in your database, and it offers a free trial to new customers. There are three different pricing plans to choose from — Basic, Professional, and Enterprise. In addition to unlimited email contacts and SMS messages, each plan includes A/B testing, templates, reporting tools, and unlimited SMS contacts. If you’re an established business, Klaviyo is worth the investment.
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