Here is a quick overview of the comparisons we’ll be making in B2B vs B2C marketing:
Customer relationships: While B2B marketing focuses on building personal relationships, B2C marketing has a bit of a more transactional focus.
Branding: In B2B marketing, branding is more focused on positioning while in B2C marketing, it’s more about messaging.
Decision-making: In B2B marketing, B2B businesses strive to maintain open communication in the decision-making process. For B2C marketing, businesses strive to make the process as quick and easy as possible.
Audience targeting: While B2B marketing involves finding a niche for audience targeting, B2C marketing is a little more funnel-focused.
Ad copy: In B2B marketing, ad copy tends to use the terms their clients are familiar with, while in B2C marketing, ad copy can be more playfuland emotional.
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