DIGITAL TRANSFORMATION OF USPS

Amy Smith
3 min readMay 3, 2021

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Table of contents:

  • What Digital Transformation Looks Like in the Postal Sector
  • How Posts are digitally transforming
  • Exploring the unlimited potential of digital transformation
  • From physical to digital
  • Trust is increasingly important

What Digital Transformation Looks Like in the Postal Sector: The way companies function in the workplace and the way customers act is all being disrupted by digital transformation. As a result, postal services are seeing substantial reductions in the number of letters sent, they are also seeing a corresponding increase in the number of parcels delivered. The parcel market, on the other hand, is a tight and competitive one.

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How Posts are digitally transforming; Already, post offices around the world are experimenting with artificial intelligence (AI) and other technical capabilities to provide consumers with information about when their mail will be delivered, revamp the POS experience, and extend mobile functionality. The customer isn’t the only one that benefits.

Source: enczone.com

Posts will now generate new revenue sources as a result of the digital transformation. Many postal operators are diversifying their service offerings by incorporating financial services or leveraging their vast retail network to provide retail banking.

Exploring the unlimited potential of digital transformation: Aside from using technology to give consumers more information on when their package will be shipped, there are other ways to improve the customer experience.

The question isn’t whether you’re making improvements, but how and for what reason, explores in depth the key areas of potential for digital transformation and presents skilled real-world examples of how postal operators are leveraging transition to deliver outstanding service to their customers.

From physical to digital: Citizens and government officials may interact in a safe, portable, and cost-effective manner. Consumers can access, monitor, and arrange their digital communications from multiple providers in a single location, all via a single login, with digital postbox services.

Consumers may use this platform to receive and respond to a variety of transactional messages, as well as handle other business relationships safely, such as paying bills, downloading, and storing documents.

Since it is much easier to steal information from a physical postbox, using a protected digital postbox is much better than sending physical messages via the normal postal system. Savings on internal and postal prices, as well as lowering the environmental effect, are only a few of the advantages of using a digital postbox.

Trust is increasingly important: Trust in government is becoming increasingly important among the numerous factors affecting consumption. People’s routines are impacted by an evolving digital economy and culture, and this will only succeed if people trust the company responsible for the transition.

One potential reason is that people are only able to disclose personal information publicly if they have confidence in their government’s ability to protect it.

Conclusion: Under this context, there are new possibilities for posts to play a critical role in assisting customers in better managing their lives across both physical and digital platforms.

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Amy Smith
Amy Smith

Written by Amy Smith

Amy is the content manager at PROS — Internet Marketing & Technology Company in San Diego https://www.internetsearchinc.com/

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