Driving Growth: 11 Best Marketing Strategies Any Small Business Can Execute
Marketing a small business is hard. This is why it is difficult for most people to reach the right audience, no matter what strategy they use.
If this sounds like you, then you have come to the right place.
But this article does not focus on all the marketing strategies under the sun. Instead, it focuses on effective and efficient strategies. Strategies that drive traffic to your store and increase revenue for your small business.
The best part? You can apply many of these strategies quickly and begin to see results immediately. This article will take you through some of the most effective marketing strategies and examples to date, as well as tips on how to use them.
1. SMS Marketing
SMS marketing is one of the fastest ways to reach customers and drive sales. 90% of the text is opened and read (compared to a 20% -30% email discount). It takes five minutes to launch a campaign. It costs about 0.01 cents to send a message, which is a way to save a contact with your customer base.
Similar to email marketing, SMS is a related marketing channel where you can send one or more messages to customers. They can be a one-time event, such as a limited-time purchase, or parts of an automatic pull event, such as a welcome series or a multi-day challenge.
2. SEO
Most of the online traffic in your store will appear on search engines such as Google. According to Wolfgang Digital, online businesses should expect 35% of total traffic and 33% of revenue from search engine results pages. Although this marketing strategy takes time, it is cheaper to find customers by search compared to paid advertising, thus measuring costs.
While making good use of your store search may seem like a daunting task, it is much easier than you think.
3. Influencer Marketing
Influencer marketing is one of the best ways to market your product and build online awareness. It involves working with creators who adhere to your product’s message and promoting products through their channels. According to data from the Influencer Marketing Center, nine out of 10 marketers believe that influential marketing works.
There is a reason: influencers produce higher user engagement than branded content. The average level of engagement with influencers is almost 5.7%, almost 2 times more than the content posted by content products on Instagram. In addition, companies using effective marketing can earn $18 for every dollar they spend.
According to a recent MediaKix advertising survey, the five most influential advertising channels are:
- YouTube
- Blogs
4. Email Marketing
Email Marketing refers to sending marketing messages to potential and existing customers in marketing, education, and building partnerships. Email is a related marketing channel, which means you can control the content and distribution.
It has become one of the cheapest and most expensive ways to market e-commerce stores today, with an average refund of $ 42 for every dollar spent.
The best part? You can create default email marketing campaigns to contact customers and return them, for example:
- ) Transactional emails: sent during exit or other purchases. This is especially true, but it is important to send important shipping and order information to customers.
- ) Promotional emails: are designed to increase visibility and promote new products or services. For example, you can create an email sequence on Black Friday Cyber Monday to send a limited-time discount during the shopping holiday.
- ) Lifecycle emails or “trigger” emails: sent based on the actions taken by shoppers and their position in the customer’s lifecycle. For example, you only send a shopping cart to abandon email after the customer leaves the product.
5. Affiliate Marketing
Affiliate marketing is an advertising strategy in which a business pays another business or individual (also known as an affiliate marketer) to generate potential customers and sales. Affiliated companies usually receive commissions to encourage them to find ways to promote the company and its products. This is a fast way to reach target customers and sell. Nearly 15% of all digital media industry revenue comes from affiliate marketing.
Similar to influencer marketing, affiliates will cite your products by sharing them on their blogs, social media platforms, websites, etc. Whenever someone makes a purchase or registration through its unique link, the affiliate makes money.
6. Google Ads
Google Ads is the most obscure business marketing channel online. Many people insist on posting social media ads on Facebook or Instagram for easy use but miss the opportunity to find customers on the world’s two largest search engines: Google and YouTube.
You can set a flexible budget up to $ 5. Pay only when someone clicks on your ad. Identify specific audiences based on past behavior and actions. But what makes Google Ads more attractive is the kind of ads you can use to attract customers.
Setting up Google ads is a little tricky. However, if you are willing to learn how to advertise it, you can enter a large market aimed at high-end purchases, conduct search campaigns, and drive more sales and traffic faster.
7. Podcasts
People listen to many podcasts every week. A study by Edison Research shows that over the past five years, the number of people listening to podcasts in the United States has increased by 175%, with nearly 90 million people listening to podcasts every month.
There are two ways to market a new business through podcasts:
- Start your podcast
- Be a guest on other people’s podcasts
Starting a podcast can be a great way to reach your audience and grow your business. You do not need to be an expert to create it, and you do not need a lot of money beforehand. But it can take a while to build traction.
8. Social Media Marketing
Social media Marketing is one of the best marketing strategies for small businesses. It involves using social networks to promote and sell your products, services, and products. Brands can use free (paid) and paid social media marketing strategies to increase online sales and increase visibility.
Social networking sites include common sites that most people are aware of, such as Facebook and Twitter, but there are also lesser-known social networks that can be used as by-products. Determining the appropriate communication channel for your product depends on the products you sell, the number of your customers, and your marketing goals.
Popular social media platforms:
- TikTok
- Snapchat
9. Content Marketing
Business owners understand the importance of building a strong online presence. They build great online stores, invest in advertising, and improve email sequences to attract customers. But if you look at their content strategy, you will find that most have nothing.
For online businesses, this is a missed opportunity, especially in a niche market where content is poorly executed and poorly executed.
The most prominent products today are those that become creators and producers and are looking for new ways to process content and communicate with the audience.
10. Video Marketing
It’s no secret that people like video content, whether it’s movies, TikTok, YouTube videos, etc. According to a recent Wyzowl survey, 92% of companies believe that video content is essential to their marketing strategy.
To ensure that you connect with your intended audience, video marketing should have a place in your digital marketing strategy. But to jump into the latest styles, you will want to know what types of video content advertisers are creating.
Trends like short-form videos (think TikTok) and live streaming are also here to stay. Ecommerce products can make money by selling products directly through video.
One way brands can use video is by displaying user-made product reviews. Apps like Review automatically search, verify, and show your product video updates from YouTube to local customers.
11. Referral Programs
Word of mouth marketing is nothing new. It is a promotional strategy that encourages current customers to innovate in your business, generating more than $ 6 trillion per annum of consumer spending. Referrals can happen naturally, but businesses use a dedicated referral system to increase awareness and marketing through prediction.
Referral systems work because consumers turn to their peers for reliable information about products and services. Studies have shown that friends and family recommendations have a greater impact than celebrity recognition, reinforcing the notion that word of mouth is still relevant today, with products that strive to be “spoken.”
