Ecommerce Case Studies: How Costco Can Boost Their Online Revenues

Originally posted at https://www.internetsearchinc.com/ecommerce-case-studies-how-costco-can-boost-their-online-revenues/

Costco has been a mainstay of American culture for decades. You can find a 5 lb bucket of mac and cheese, $400,000 dollar engagement ring,4-foot wine glass, a variety of world’s finest wines and other unique items, all under one roof.

But you know what else you can find at Costco? A hot dog and cold pop combo for a buck fifty, plus free refills.This is what appeals to consumers everywhere, its finding quality products at great prices. (whiskeyriff.com)

Costco online sales increased at the highest rate in the last five years during its fiscal 2020 due to the increase in online shopping during the pandemic.

In the last 12 months ended Aug. 30 Costco’s online sales increased 49.5%. Ecommerce sales accelerated 90.6% during its Q4, even faster than the 64.5% year-over-year growth in fiscal Q3 ended May 10. Now, the focus of Costco is on ‘low-hanging fruit’ ecommerce strategies.