Facebook Has New Ways To Generate Leads And Connect With Customer
Table of Contents
- Introduction
- Click-to-Message Ads Update
- Start WhatsApp Chat From Instagram
- Request a Quote on Messenger
- Lead Generation on Instagram
- Features in Testing
Facebook has launched new tools for businesses to generate more leads and connect with customers on new platforms.
Facebook is rolling out new free and paid business tools designed to help businesses to find new customers and connect with them in more ways.
Key Statistics Facebook Lead Generation Beast
- 86% of internet users with $100k+ income use Facebook
- 2.79 billion people globally use Facebook
- 87% of Facebook pages engagement happens on photo posts
- Mobile ad revenue represented approximately 94% of Facebook’s advertising revenue in Q2
Here are the new and upcoming Facebook updates for businesses.
Click-to-Message Ads Update
Facebook is updating to click-to-message ads, which encourages people to connect with businesses through Messenger, Instagram direct, or WhatsApp.
Now, businesses can invite customers to connect through social media platforms where they are available to chat, whether they are owned by Facebook or a third party.
Start WhatsApp Chat From Instagram
Facebook is flexing its integration capabilities with the launch of a new feature that involves WhatsApp and Instagram.
This is possible for a business to add a Whatsapp click to chat button to their Instagram profile. This may encourage more customers to connect with businesses if they prefer WhatsApp over Instagram DMs.
Request a Quote on Messenger
A new feature from Facebook will allow businesses to invite customers to request a quote.
Businesses can customize their request by selecting 3 to 4 questions to ask consumers before sending a message.
The customer can quickly request a quote from a business on Facebook by completing a short questionnaire on Messenger.
Lead Generation on Instagram
Facebook plans to test paid and organic test tools to help small businesses to find and qualify leads directly within the Instagram app.
This will create another business case for using Instagram, and Facebook and this will be more cost-effective to generate more leads.
Features in Testing
The following options are presented in testing. There’s no launch window for any of them, although Facebook is thought to completely check these sorts of issues earlier than rolling them out to everybody.
Updates to Facebook Business Suite
These characteristics are added to the Facebook business suite, which is a free web-based dashboard for managing Facebook and Instagram activity in one place.
- Email: Facebook business is testing the ability of businesses to manage emails through the inbox app, and send remarketing emails from a business suite.
- File Manager: Facebook business suite is introducing file manager, a new feature that allows businesses to create, manage and post content.
- Post Testing: Facebook is making post-testing available in a business suite to let the business test and compare multiple versions of a post to see which one people are more likely to engage with.
Work Account
Facebook is testing one other sort of account known as a piece account, which can permit business-minded customers to log in and function as Business Manager without requiring a private account.
Businesses might be ready to handle these accounts on behalf of their staff and have entry to enterprise-grade options like single sign-on integrations.
Facebook plans to check work accounts using the rest of the year with a small group of companies. Expand availability will comply by 2022.
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