Ford Says ‘Million’ Of Its Vehicles Will Run On Google’s Android Starting In 2023
Table of Contents:
- Developing a new retail experience when buying a vehicle
- What is the Collaboration about?
Developing a new retail experience when buying a vehicle
The automotive ecosystem has been aggressively evolving over the past decade with increasingly connected vehicles and collaboration with tech giants such as Google and Apple. Undoubtedly, we are in an era of collaboration between carmakers, technology giants, software startups, research institutes, and even telecom providers.
Numerous partnerships have sprung up over the past year, most recently Ford and Google, in a six-year deal that will make the tech company responsible for communicating in a growing number of automation vehicles. Google will also provide cloud computing and other technology services.
Ford announced the partnership this week, ahead of plans to further streamline its plans and accelerate the $11 billion restructuring plan, a major change for the carmaker. Which has spent hundreds of millions of dollars annually in recent years to develop and rehabilitate such a system.
What is the collaboration about?
Under the agreement with Google Assistant, Google Maps, and Google Play, Ford and Lincoln vehicles running Android-based operating systems starting in 2023. Google’s cloud will enable other types of services as well. For example, Google said that Ford is trying to use the tech giant’s cloud to enable a system to send messages to users about recovery or business opportunities.
The companies said Google would also provide Ford with artificial intelligence skills in areas such as supply chain logistics and manufacturing. The vehicles will be available worldwide except in China, where Google products are banned.
Both Ford and Google will form a new group of employees called Team Upshift, which will be tasked with exploring other areas of innovation. Both companies push the boundaries of Ford’s transformation, unlocking the customer experience. The old internet marketing is gone. Discover new internet marketing strategies with one of the seo experts san diego
David McClelland, deputy director of strategy and partnerships at Ford, said in a Medium Post, “We’re going to take advantage of the skills and assets of both companies to push the boundaries of Ford’s transformation. To unlock, and create data-driven opportunities, including modernizing our plants through Vision AI, creating new retail experiences when buying a car, and offering new ownership based on connected vehicle data.
General Motors, Ford’s biggest cross-town rival, announced a deal in 2019 to integrate Google’s voice assistant and app ecosystem into its vehicles starting this year.
For Google, it is a great achievement to be among the stable companies of its customers with the number of manufacturers that use Android in their vehicles. Ford also joins Volvo, General Motors, and the Renault-Nissan-Mitsubishi Alliance, which has agreed with Google to enhance its car-related infinity services.
Counterpoint Research IoT Tracker reports that the globally connected car market is forecast to grow by an astonishing 270% by 2022, including 125 million cars with embedded connectivity and shipped between now and then.
These initiatives will open up lucrative new revenue streams for automotive manufacturers, partners, and newcomers to the market, making them a great source of data. Power is a full-service digital agency focused on development-driven marketing and seamless execution by the San Diego Digital Marketing Agency.