How Ford Motor Company Uses Data to Optimize Their Content Marketing Strategy

Table of contents

• Ford motor company
• Ford marketing mix (4Ps) strategy
• SWOT analysis of Ford Motors
• Conclusion

Ford Motor Company:

Ford Motor Company is counted among the most well-recognized automotive brands in the world. It continues to find new and engaging ways to reach its customers which include a significant increase in the creation and distribution of branded content, to maintain its prominence in the market.

• The auto industry accounts for approximately 3% of the total gross domestic product of the United States (Fortunly).
• Ford’s signature F-Series light truck is the all-time best-selling car model in the US. (USA Today)
• US cacansales statistics show that Ford, General Motors, and Fiat Chrysler have been ruling the country’s automobile industry for years. (Investopedia)

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Recently Ford revealed how they approach content marketing, its impact on their business, and the role of data in refining and perfecting their content strategy.

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Ford Marketing Mix (4Ps) Strategy

Marketing investment, customer experience, product/service innovation, etc are various marketing strategies that have helped the brand grow.

Marketing strategy enables companies to attain business goals & objectives, and the marketing mix (4Ps) is the widely used framework to define the strategies.

Now let us start the Ford Marketing Mix & Strategy:

1. Ford Product Strategy

In the Ford marketing strategy, the product strategy can be given in detail as follows:

Ford offers a different type of product and service to cater to the demand of customers from different segments. Automobile, trucks, bus tractors, automotive parts, and financial services are manufactured by Ford.

Also, Ford manufactures medium-duty trucks, large-good vehicles, light vans. Ford offers various ranges of sports cars, economy cars, and luxury cars in automobiles.

Ford has sold its products under the marques such as Aston Martin, Mercury, Jaguar, Mazda, Land Rover, and Volvo and currently continues to sell under Lincoln and Troller along with selling automobiles under the Ford marques. Ford Motor Credit Company is the automotive finance division of Ford for its customers.

1. Ford Pricing Strategy

This is discussed as:

Two types of pricing strategies are followed by Ford which areas:

1)Market-Oriented pricing strategy:

This is employed for trucks and sedans and involves pricing as per market conditions like demand, competition, consumer perception, and so on.

2)Premium pricing strategy:

Ford uses this strategy to set higher prices for its luxury line of products under Lincoln automobiles.

1. Ford Place and distribution strategy:

Around the world, Ford has set up its manufacturing plants at various locations which have strengthened its wide distribution network. Four distribution channels /dealerships are mainly included.

2. Ford Promotion and advertising strategy:

For promoting its goods and services through almost all the conventional channels available, Ford adopts very competitive promotional strategies. Some of the main activities of promotional strategies are given as:

• Advertising: promoting goods and services through print media like newspapers and magazines, television and online media is an effective way of promotion used by Ford. Promotion is also done through exhibiting products at various events and malls.
• Sales promotion: The company adopts the technique of retraining loyal customers through special offers, discounts, and trade-ins.
• Sponsorship: By associating brand images with its products, Ford follows the unique strategy of promotion through sponsorship.

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SWOT Analysis Of Ford Motors

A brief account of the SWOT analysis of this automotive Ford company is discussed below;

Strengths:

• Brand awareness

• Financial capability

• Experience

• Promotion

• Leadership

• Diversified product line

Weaknesses:

• Increase production and operating costs

• Lack of experience in newmarket

• Rules and regulation

Opportunities:

• To be the market leader in the automobile industry
• Increase Interest
• Development of e-commerce

Threat:

• Global Financial Crisis
• Competitors
• Similar innovative idea
• Cultural background

Conclusion:

Being one of the most popular brands in the world, the company gains its reputation through vehicles that provide vitality, strength, safety, quality, size, reliability, speed, and passion.

Ford has always focused on serving its customers with the highest level of satisfaction. In doing so, it has undertaken countless marketing strategies throughout its history.

Additionally, during the recession, due to financial-losses, it fell behind in terms of marketing activities. However, Ford is recovering from this by undertaking numerous development-policies through which it has expected to lead the market in the future.

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