How Harley Davidson’s Marketing Strategy Makes It one of most Successful Motorbike Brands

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Harley Davidson has been a household name in the United States since the beginning of the 20th century when a 21-year-old young William S. Harley strapped an engine to a bicycle. Since then, in only two years, the motorcycle giant has launched the first version of Harley Davidson motorcycles. Even today, his company has proven to be one of the most reliable and growing companies in American history.

Harley has Became the World’s Largest Motorcycle Manufacturer in less than 20 Years with its Dealer Network

By 1920, Harley Davidson had become the world’s largest motorcycle manufacturer with almost 2,000 dealers network. Although it was founded five years after the establishment of the Indian motorcycle company, the latter used its racing cars to gain a large following.

It was Harley’s “Wrecking Crew” racing team, its name acquired through its dominance in the sport in the mid-1910s, and India’s top racing team later adopted this name-that helped propel Harley to the top.

Today, Honda Motor is considered the highest-volume bicycle manufacturer, but it manufactures everything from small scooters to Gold Wings, from 50 cc engines to 1,800 cc blocks. In the world of large bicycles with engine power of 601 cc and above, Harley Davidson is still the king and still holds 50% of the market share in the United States.