Originally posted at https://www.internetsearchinc.com/nextgen-retail-ecommerce-stores-how-levis-is-betting-on-direct-to-consumer-model/
An exceptional pair of jeans never goes out of style, and while apparel has evolved over the years, denim as a wardrobe staple remains timeless. Founded in 1853, by Levi Strauss himself, Levi Strauss & Co. has dominated the retail industry for over a century. Levi Strauss’ net sales reached approximately 5.76 billion U.S. dollars in 2021.
Levi’s focused on selling directly through its own channels, both online and in stores since the closures of wholesalers like Kohls and Nordstrom during the pandemic. As Levi’s set up its direct-to-consumer business for retail and ecommerce stores, the company is harnessing the power of consumer behavior data, personalization, product customization, and artificial intelligence to drive sales.
Not only the latest technology but it is also important to deliver an experience that shoppers can resonate with. With their best-in-class, brand immersive, digital ecommerce, the brand is looking to take the sustainable shopper experience to a whole new level, winning over the Gen-Z.
With the goal to become the world’s best digital apparel company, Marc Rosen, president of Direct-to-Consumer previously is now the president of Levi Strauss Americas. Rosen is building a digital, ecommerce, and direct-to-consumer (B2C) model using the nostalgic power of Levi’s brand and its innate ability to connect with people.
