Table of Contents:
- Why Shopify Email Marketing Matters
- Tools You Need for Shopify Email Marketing
- 5 Email Campaigns Your Shopify Store Need
- Conclusion
Why Shopify Email Marketing Matters
Shopify is a popular ecommerce platform on the market today. It allows anyone to create an online storefront and start selling their products without the need for coding skills.
Also, it is equipped with lots of apps and integrations to help you drive traffic and maximize profits. Shopify Web Developer ensures that the performance and functionality of your online store are good.
Tools You Need for Shopify Email Marketing
1) Before You Send Your First Email:
So before you start sending emails, here are some things you need to do:
Product Details: Make sure your product details are up-to-date and accurate. For example, if your model is wearing a mid-range outfit, your description should not be short. Product names and codes must be correct if the user wants to reach customer service for more information.
Product Images: When customers order from your Shopify store, they rely on pictures of professional quality products to help them make a purchase. High-quality images help buyers see what the product looks like in real life.
Marketing Funnel: Improving your ecommerce marketing strategy allows you to cover all your marketing bases to attract more customers. Check out every marketing avenue you visit at your Shopify store: this means buying social, SEO, ads, buttons and links on and off your website.
Customer Service: Great customer service to quickly recognize a customer’s email or request, address the customer by his or her name, focus on resolving the customer’s problem, and generally make the customer feel like taking care of you. And the best thing about customer service is that you have complete control over the service you deliver to your customers.
2) Work on Your Email’s Copy:
Your email copy tells volumes about your brand. After your customers click on your subject line, your email may be the first impression of your readers. So here are some email copywriting tips to help you along the way.
Know Your Audience and Brand Voice: When you’re writing your email, it’s important to know who your audience is and what your brand’s voice is in the email.
Why Do You Consider These Two Things
Your buyer’s persona and brand voice determine how and what you write in your email.
Keep Your Emails Short: As technology is deeply rooted in the “now” culture of meeting customer needs and desires, the focus is getting shorter each year.
So when buyers have to read more than 200–500 words in an email, there is a possibility that some of them will drop out or opt-out.
This is especially true for sending ecommerce emails. Users expect to receive short and concise emails.
Write About Benefits and Features, Not Selling: In addition to keeping your emails short, keep in mind that people pay more attention to product benefits and features than products.
You are sending emails to sell your products. But smart marketers know that it’s not necessarily the product that sells, but the benefits and hassles that make a product a solution for consumers. This means including the following in the emails:
- Definitions of real life
- Ingredients and Quality Feature: For example, is this vegetarian-friendly, fair trade
- Show convenience or speed
- Demonstrate how consumers can incorporate a product or service into their lifestyle and daily activities.
3) Email Design & Layout:
Now that you’ve mastered the art of copying your email, it’s time to consider your email design and layout. As you can see, most Shopify website designers and ecommerce owners choose design emails over straight text.
When designing your email, consider choosing your colour before clicking Send. It may be tempting to go full monochrome and add two or three images, but don’t be afraid to add colour to your emails.
Colour has a profound effect on readers. They can evoke emotions, take action, and draw attention to essential parts or aspects of your email. There is a whole psychology behind colours and what they can do, so use them wisely
4 How to Use Colour in Your Emails:
Here are some things to consider when using colour in your emails.
- Use limited colours in your emails and choose your colours wisely. Choose 2–4 colours in your email that you want to highlight, so as not to overwhelm the reader.
- Place your CTA buttons and a key text in contrasting colours against the background of the email. Eyes can easily pick up contrasting colours.
- Always remember to use colours that complement the images in your email.
- Always try to include your brand colour in your email. If you’re not sure which colour to choose, this is the safest way to go. It is also useful for branding so that people can recognize your email in just one click.
5 Email Campaigns Your Shopify Store Need
With your Shopify store up and running, you’ll need to manage your email campaign. Email marketing campaigns help convert potential buyers into duplicate buyers. These five emails you should design, automate, and send to your email subscribers at all times.
Welcome Email Campaign:
Welcome emails should be the first email to new buyers and email subscribers. Even your customers are expected to receive emails. Invespcro found that 76% of people expect a welcome email as soon as they subscribe to your list.
Here are three tips to help you prepare your welcome emails:
- Put your welcome message first and your sales second. It shows that your brand is genuine about onboarding readers and welcoming them into your brand’s community.
- Show off your brand voice. If you’re funny, add a joke. If you care about the environment, talk about what your product is doing to help.
- Use your best product icon. A welcome email is a time to use an image that users like or one that has performed well during A/B testing.
Promotional Email Campaign:
Once you’ve sent a welcome email, it’s time to send some promotional or discount email. Promotional emails help to reel customers in.
These include customers:
- Who may not have opened your welcome email
- Who did not make a purchase when they visited your website
- Who have not yet completed the purchase on your website
- Who are looking for holiday deals
Shopping Cart Abandonment Email Campaign:
More than 3/4 of buyers choose to leave the site without completing the purchase.
Buyers abandon their Shopify carts for more than one reason, they may have left your website after searching for some products, but something offline distracted them.
Retargeting Email Campaign:
Retargeting emails help email subscribers who haven’t opened your emails, or who have recently made their last purchase. Once your emails have been created, it’s time to automate them and launch your email campaigns.
Measuring Your Email Performance:
Shopify owners often forget to check for common error metrics when they start sending emails.
When you send emails, here are the key email metrics to follow:
- Open rate: The percentage of buyers who opened an email
- Bounce Rate: Percentage of email that doesn’t make it into a subscriber’s inbox either because of a technical error, spam filter, or a subscriber’s email being inactive
- Click-through Rate: The percentage of people who clicked on a link in your email
- Opt-Out Rate: The percentage of subscribers who subscribe to your email list
Review them weekly or monthly and learn emails that are pulling in more and which emails are not performing.
Conclusions
As a business owner, you can send all kinds of email marketing campaigns, each with its own goals and methods. But the above points and best practices are almost universal, it seems like a lot of work, but emails are worth the investment in time and effort. This is one of the pillars of the success of many Shopify stores.
