How To Successfully Achieve The Marketing Funnel
The marketing funnel, also known as the purchasing funnel or customer-focused funnel, is a customer-focused marketing system that exemplifies the theory that the customer reaches the buying point at one stage, typically after a buying decision, and then again later on in the process as the buyer makes repeated purchases. This is true for all marketing models, but particularly true in multi-stage marketing systems such as MLM (multi-level marketing) and network marketing.
Although most network marketers I know are committed to continual marketing and recruiting, it is easy to see the costs involved in this and begin to question the validity of this marketing model. In this article I will present some of my thinking on the validity of the marketing funnel and look at the implications for the MLM industry
The marketing funnel begins with the creation of prospect lists. These lists usually contain the names of friends and family, local contacts, email addresses or websites, but can also include lists of potential prospects that you have developed through your own marketing efforts.
These prospect lists are used to begin the customer journey through the buying phase. In my opinion, if a company can be successful at creating a prospect list using these methods, then they can also be successful at the second stage of the funnel by helping the prospects to navigate the third and final stage of their journey — the decision to become a paying customer.
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