Using the Google Ads Performance Planner is essential to the success of your paid advertising campaign. This tool utilizes machine learning and seasonality to make recommendations for your next ad campaign. It can also help you optimize your campaigns based on data from previous campaigns. Here are some tips to use the Google Ads Performance Planner:
It uses machine learning
To increase the accuracy of your ad campaign forecasts, Google Ads Performance Planner simulates relevant ad auctions and ad landing pages, based on past data and seasonality trends.
This tool then compares predicted performance to actual results, using machine learning to refine forecasts. You can use this tool to plan your online ad campaigns to achieve maximum ROI.
It takes seasonality into account
The Forecast feature of Google Analytics can be used to see historical and current campaign performance. You can also customize your dates, making it easy to view the performance of your campaigns at different times of the year. In addition to the forecast, you can also manually update the data for holiday periods.
Google Ads Performance Planner can also help you plan your advertising campaigns. In this article, we’ve covered the basics of this tool.
The planner helps you create detailed plans based on your spending and allows you to see how hypothetical changes may affect your campaign. You can use it for both individual campaigns and multiple accounts. It also helps you identify optimization opportunities and optimal budget levels for your campaigns.
It also shows the impact of changes in spend and seasonality on your campaign performance. This will help you create more effective ads, get more ROI, and maximize your return on investment.
It compares performance with previous campaigns
In the Performance Planner, you can compare past and future campaign performance and set key metrics to determine if your changes are working. The program displays a forecast graph that shows changes in the inputs for each campaign. The graph also shows differences between previous and future campaigns based on key metrics. Once you have created a plan, you can save it as a draft. You can also change the settings on the performance dashboard.
If your conversion rate is low, adjust it. Perhaps you expect a large increase during the holiday season or at an event. If you’re not getting the results you’re hoping for, adjust your conversion rate to ensure that your campaign is converting as expected. Google Ads allows you to compare performance to previous campaigns by adjusting your target values and spending levels. However, it does not add changes automatically — you must upload your data via the Google Ads Editor.
It helps advertisers optimize campaigns
The Google Ads Performance Planner is a great tool for optimizing a campaign’s performance. It lets advertisers choose a performance metric such as conversion value or clicks and then filters it by date range, metric, and period of time. Once a campaign’s goal is selected, the user can set an optimal budget for each ad group and view a forecast for that campaign.
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