How To Write A Blog Post — A Step By Step Guide

Amy Smith
4 min readDec 22, 2020

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Perhaps you already know how integral the blogging process is to the success of your marketing activities. Learning how to start and maintain a blog effectively is exceptionally important for the growth of your company.

You will face a range of problems without a blog, such as bad search engine optimization (SEO), lack of social promotional material, little leverage with your leaders and consumers, and fewer sites to share your lead-generating call-to-action.

1.How To Write A Blog Post

Make sure you have a good view of your target audience before you begin writing your blog post. Ask questions like what are they going to want to know? And what is going to resonate with them?

This is where it becomes useful to build your buyer personas. When you come up with a subject for your blog post, remember what you know about your customers and their interests.

Decide on a topic, organize your thoughts, and pour your heart and soul into your work.

2. Narrow Down The Topics With The Most Potential:

Keep tight to the list of suggestions, A mixture of guesswork and free resources such as Google Trends shows you the relative popularity of any search queries you join.

3. Check If You Can Rank:

Now that you are left with a handful of perfect subjects, it’s time to look for two main items that can hold back your top blog post from ranking: competition and purpose.

Check the Difficulty Keyword metric, which gives you an estimation of how difficult it will be to rank in Google’s top 10 search results. In simple terms, this means making sure the keyword has “informative intent.”

Source: TheRevenuepost.com

4. Write An Outline:

Put down your thoughts and organize them into some sort of structure. Stuff at this stage doesn’t have to be super concrete.

So by filling in the sub-topics for each segment, map out the broad topics you want to discuss and follow up.

5. Write A Rough Draft:

It’s time for a rough draft to fill out the skeleton. As a reference, use your headers and write your first draft. This stage is all about “getting it out” which means doing your best to prevent your writing from being interrupted in some way.

Do not rearrange your outline repeatedly to make things flow better, and certainly do not rewrite the same phrase ten times just because it doesn’t read quite right. Writing a flawless first draft is pretty much hard, so don’t beat yourself up over it.

When your draft is completed, look at it, correct all the glaring errors and re-order certain sections. Also as you move along, make sure to correct problems such as grammar and awkward sentence structure. Using a tool like Grammarly enables you to review your writing for errors.

6. Revise Your Draft:

The aim is to draw on their thoughts and views while collaborating with others to create the best possible piece of work. That’s not constructive criticism if anyone gives you advice that just breaks down your work without providing any alternatives.

7. Format And Upload Your Post:

Formatting is all about making the post as easy to digest as possible. Include appropriate photos to break up big chunks of text in your article.

Use headings effectively. Headings help break down a long post and direct readers through what to expect from each section. To provide details concisely use bullets and lists.

8. The Simplification Of Big Words:

Write how you speak to a friend, so say “chance” instead of saying “feasibility.

9. Polish Your Title And URL:

Offer the final polish to your blog post by spicing up your title and explanation. Your post title needs to be as click-worthy as possible because we want searchers to actually click on your blog post once it ranks in search results.

Brainstorm and pick the right one for some appealing alternatives to your current title. In the same vein, keep your URL as short and descriptive as possible.

10: Pick A Catchy Title:

Last but not least, it is time for you to fix up your working title. Fortunately, humans have an easy recipe for writing catchy titles that will attract your reader’s attention. Here is what to take into account:

  • Start with a working title for you.
  • When you start to edit your title, keep in mind that it’s important to keep the title accurate and straightforward.
  • Then work to make your title attractive, be it by strong vocabulary, alliteration, or other literary tactics.

Hopefully, this article has shown you that it’s not a complicated task, and that as long as they know what to look for and have the right resources, everyone can do it.

Now go on and get started-that blog post will not be published on its own.

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Amy Smith
Amy Smith

Written by Amy Smith

Amy is the content manager at PROS — Internet Marketing & Technology Company in San Diego https://www.internetsearchinc.com/

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