Keurig Coffee Case Study — The Billion Dollar Subscription E-commerce Empire

Originally posted at https://www.internetsearchinc.com/keurig-coffee-case-study-the-billion-dollar-subscription-e-commerce-empire/

Coffee is a staple in every American’s morning routine. Whether you love your coffee light, medium, or dark, Keurig’s coffee subscriptions have everything that you are looking for. With Keurig’s fast and convenient coffee subscription, eliminate the hassle of running out of coffee at your home, office, or anywhere else.

In Keurig’s app, the personalized coffee subscription auto-delivery feature allows you to track pod usage and automatically reorders when you run low using BrewID. Over the next five years, the global coffee pod market is projected to grow at a CAGR of 7.72%, with Keurig playing an important role.

The original single-serve brewer and coffee-pod manufacturing company, Keurig Dr Pepper Inc. was founded in Massachusetts in 1992 by John Sylvan and Peter Dragone. K Cup pods, which are single-serve coffee containers, additional beverage pods, and proprietary machines that use these pods to make beverages are the major Keurig items. Keurig offers over 400 varieties and 60 brands of coffee and other beverages.