Key Shopify Integrations to Enhance Your Ecommerce Store Capabilities
Table of Contents
- Shopify Sales Integrations
- Shopify Marketing Integrations
- Shopify Social Media Integrations
You’re missing out on a lot of opportunities if you’re not utilizing Shopify integrations. Shopify is incredible for easily setting up an online store. You get an online store, unlimited product listings, inventory tracking, and shipping, plus a few other features like an SSL certificate and customer service options at most price points.
An advantage of being a Shopify web developer’s owner is that there are thousands of Shopify integrations helping you to improve your user experience and ultimately increase sales.
- Shopify number of merchants now run over 1,000,000 businesses in 175 different countries (Shopify)
- Customers are twice as likely to purchase a product if it has a 3D product image rather than a flat image (Shopify)
- Conversion rates for Shopify stores are 4.29% email, 3.04% search, 2.93% direct, 1.81% social. (Shopify)
In this article, we have compiled a list of the top Shopify integrations that ecommerce merchants should be taking advantage of.
Let’s dive in:
Shopify Sales Integrations
Integrate Shopify and Google Analytics to better understand your customer base:
For ecommerce store owners, using google analytics is extremely crucial as most will be acquiring customers from various online channels.
You can gain insights into who your customers are and what they’re looking for by relying on data from Google Analytics. This ensures you offer a tailored user experience, in turn, helping you boost revenue.
Google Analytics Benefits
You can understand user behavior (how visitors interact with your site), see what type of content is converting customers, and even product performance once you’ve integrated Google Analytics with Shopify. Analyzing and enjoying your store’s data has never been easier.
Connect Salesforce to Shopify to keep track of leads and provide a personalized shopping experience:
Salesforce’s “Commerce Cloud” product caters to B2C merchants with tools that aim to enhance their ecommerce website: everything from the user experience, personalization through AI, and custom websites through APIs, to management tools for regional websites.
Connecting Salesforce with Shopify experts can help boost sales by enabling you to keep track of new and current customers, launching effective marketing campaigns, providing personalized recommendations, and better search results based on intent.
Salesforce Benefits
There isn’t an official Shopify and salesforce integration created by salesforce itself. Currently, you will have to rely on a third-party provider such as Zapier to connect salesforce to Shopify.
Connect your Amazon Sales channel with Shopify to keep track of orders in one place:
It may make sense to consider selling your products on Amazon for additional revenue if the business is picking up. In theory, it’s good to diversify where you sell your products, and having listings on a huge marketplace such as Amazon can help you find more customers and increase sales.
Amazon Benefits
You can keep track of orders placed in Amazon on your Shopify dashboard with a Shopify and Amazon integration. You can also create listings on Amazon based on your products in your Shopify catalog. For in-depth instructions.
Shopify Marketing Integrations
Use Shopify and Hubspot for your inbound marketing needs:
You can import your customer and order data to analyze average order values, customer lifetime value abandoned cart recovery, and more with Hubspot and Shopify. Moreover, you can import your customer’s contact information to create special email campaigns or segmentations.
Hubspot Benefits
The Hubspot Shopify integration can be done by simply visiting HubSpot’s Shopify app store listing. You can also use third-party integration tools such as Zapier or Tray.io.
Personalize your email marketing with Klayvio and Shopify:
In the ecommerce industry, Klayvio is one marketing software that is making waves. Famous brands such as Brooklinen, KKW Beauty, and Kylie Cosmetics rely on Klayvio as their email service provider, collecting emails and other details to better know their customers.
Klayvio Benefits
It’s simple to connect Klayvio with Shopify through their Shopify app store listing. Once you’re set-up, you can start creating forms to build your email lists, create your first campaign or newsletter, or immediately use their pre-built email flows to save those abandoned carts.
Shopify Social Media Integrations
Reach over a billion people by connecting Shopify with Facebook:
With store owners looking to reach Facebook’s over 1 billion daily active users, Social commerce is all the rage. On your store’s Facebook page, you can create a Shop section and display your Shopify products there with a Shopify and Facebook channel integration. You’ll also be able to see the sale on your Shopify Orders page when customers buy from your Facebook page.
Facebook Benefits
With Facebook, Shopify has their native integration and you can find all the installation details on their Help Center.
Moreover, you’ll have to use other third-party apps found within the app store If you’re looking to integrate other features such as Facebook ad marketing and Messenger.
Use Instafeed to integrate Instagram into your Shopify store:
By tagging your Shopify products on Instagram posts, capture customers casually scrolling through their feeds. Allowing you to boost your following and likes, Instafeed also enables you to display your Instagram feed to your Shopify store.
Instafeed Benefits
You can connect Instafeed to your Shopify store by visiting their app store listing. On your website, start by setting up your custom Instagram feed and create social proof by showing filtered hashtags from public posts.
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