Marketing Strategies to adapt in the wake of COVID-19 Crisis

COVID-19 has changed life as we are probably aware of it — and as we do all that we can to keep each other safe, our schedules have on a very basic level moved. The fundamental estimates taken to deal with the pandemic have upset the worldwide economy and changed purchasers’ desires, propensities, and buying conduct. This has brought about new difficulties to gracefully chains, satisfaction, physical stores, and for workers and clients.

At Google, we’ve seen organizations around the world — including our own — adjust to these new real factors. While these are extraordinary occasions, we’ve seen organizations begin to think about the way to financial recuperation in three phases — react, revamp, and reframe — each with particular needs. Organizations, industry verticals, and markets are influenced diversely by each stage — with some moving quicker than others — yet we’ve watched that most by far stay concentrated on reacting. The course of events of financial recuperation stays liquid — yet there are things you can do during every one of these phases to act with more assurance. The aim of this management is to enable you to organize what to do straight away and make a move. That incorporates ways to use the most recent customer and industry experiences, how to assess the circumstance confronting your business, and the following stages to move your advanced promoting techniques to address client issues. The idea of this emergency expects us to go past the same old thing. For advertisers, it very well may be an opportunity to attempt new procedures, think outside about the crate, and rethink the manner in which we interface with crowds. What’s more, when we get past this, the creative and humane methodologies we set up can possibly bring us closer to our clients and networks.

Using multiple devices to go online at
unprecedented levels

Connecting with the world online is a higher priority than ever at the present time, with at-home media utilization expanding significantly and pervading all parts of life.

In the US, remaining at home has prompted a 60% expansion in the measure of substance viewed — Americans are observing about 12 hours of media content every day, as indicated by Nielsen data.3

Buyers over the globe are burning through 20% more time in applications than they did a year prior and application utilization in China developed to five hours/day (+30% year over year), as indicated by App Annie.4

Are you reassessing your business’s
approach as a result of COVID-19?
If your business is reassessing its approach, you may be
focusing on mitigating risk until you settle on next steps.
This can include thinking critically about how to be resilient
through cash management challenges and fluctuations in
customers — or even scaling back efforts so you have more
time to make a decision.
While you keep an eye on shifting trends, there are ways
to alter your business plan and adapt to the current situation
so you can be there for your customers.
Below are some recommendations to help you change your
digital marketing strategies and focus on optimization while
you reassess your approach.

Market changes due to COVID-19 may
mean pivoting your business strategy.
If your business is quickly pivoting to adapt your
products and services, create new offerings or reach
your customers in new ways due to new consumer
trends, you may want to focus on understanding how
to shift your strategy and investment accordingly.
By moving your products and services online and taking
advantage of technology tools, your business can be
discovered online and be present for your customers.
Below are some recommendations to help move your
digital marketing strategies toward new objectives.

Seeing increased demand for your
products or services due to COVID-19?
The moment we find ourselves in has brought a shift
in consumer behaviors, leading some businesses to
experience higher demand for their services and products
than before. If your company is investing to meet
increases in customer demand, you may be in a position
to expand into new audiences, markets, and customers.
By assessing your immediate and long-term marketing
plans, you can find ways to invest in your business
to address your higher demand — and serve your
customers in the best way possible. Below are some
recommendations to help you evolve your digital
marketing strategies and focus on operating efficiently
in times of uncertainty