In recent years, digital marketing has become an integral part of the overall marketing strategy of many businesses. Along with this digital trend, there is also a significant growth in mobile marketing. However, mobile devices account for half of the world’s web traffic, and that number will continue to grow.
As consumers increasingly turn to their smart devices to connect with their favorite brands, companies need to keep an eye on current mobile marketing trends to stay current and competitive.
Read about some of the top 10 mobile marketing strategies your website/app needs to dive into in 2021.
1) App Clips:
App clips will become more popular in the mobile marketing strategy. Apple’s AppClip feature comes in response to changes to IDFA rules, which have reduced data collection due to opt-in rather than opt-out configuration. In response to this entry to run personal campaigns, app clips could be huge in 2021.
2) Mobile Ads Automation:
As the use of mobile marketing has increased in recent years, it has accounted for 204 billion mobile applications worldwide. Mobile marketing automation has effectively helped with advertising costs, cost-per-impression, and implementation. There was a time when you had to manage ads every hour when they were animated. Marketers can now measure faster with the help of AI-enabled advertising automation.
3) Mobile-Based Content:
It is fair to say that businesses are going to produce more online videos. We can expect an increase in mobile content such as vertical video formats on mobile social media apps. This is especially likely because the younger generation is growing into a significant market and brands need to connect with them in places where they spend most of their time.
4) Chatbots:
Since many of us already work from home, chatbots are now more useful. From automated calls on social media and websites to answering questions, bots make it easy for users to find instant gratification. On this note, there will be more apps to remind users to purchase and notify them of interesting deals and promotions.
5) Video Content:
Videos make up 63% of all mobile traffic. Business owners might start producing more video content as it is predicted by many that, by 2025, more than 75% of mobile-friendly content will be in the form of videos.
6) Smarter Ecommerce:
It is no longer news that the pandemic has forced an increase in eCommerce activity around the world. Brick and mortar stores have been tested, many go online to keep the lights on. This will make it more competitive in the digital aspect of the business. It is no longer enough to drag and drop your way to a website. Slapping some blog posts all at once won’t work anymore.
7) Mobile Voice Optimization:
Voice searches are becoming increasingly popular. This indicates that conversations need to be included to increase the chances of your content ranking well on the search engine results pages of your website or app.
8) Push Notifications:
Push notifications are an underlying marketing mechanism in your mobile marketing strategy. Push notifications buyers can carefully create using tools such as WebEngage. They have much higher open rates than traditional emailers and can be a huge asset to your growth marketing strategy.
9) Mobile Optimized Emails:
It is said that 60% of all emails are opened on a mobile-first. Your emails today need to be as personal as possible, with fewer links, and larger fonts.
10) Social Commerce:
Popular mainly through Facebook, Instagram, and Pinterest, most social media platforms want to be extremely friendly in the eCommerce business. You can add a lot of value to your eCommerce business by being available for social business. PROS is one of the top san diego digital marketing company.
