Moving to a Hybrid B2B & B2C E-Commerce Model
Many B2C corporations advertise to businesses, whereas B2B organizations prefer to offer ‘direct to consumer (DTC). The removal of the barrier between the two types results in hybrid e-commerce.
A hybrid e-commerce platform enables firms to cater to both B2B and B2C markets. Many firms are considering switching because of its potential to transform the E-commerce market.
That being said, if you’re considering joining the trend, here’s all you need to know about hybrid e-commerce. The blog discusses the differences between B2B and B2C e-commerce, why you should switch, and examples of organizations that are ahead of the curve.
B2C E-Commerce
Selling products or services to individual clients is known as business-to-consumer (B2C). The sum for each transaction is lower, and the company often relies on a large number of clients to stay in business.
The consumer experience is highly individualized and frequently based on an emotional appeal. The sales process is designed to move prospects swiftly from initial curiosity to purchase, in a short cycle that can be repeated for each new customer.
B2B E-Commerce
Business-to-business (B2B) sales entail selling goods or services to other businesses, which might be in a single industry or across numerous industries. The total for each sale is usually higher, while the overall customer volume is lower.
In B2B sales, the customer experience is typically more sterile, and the sales process is more difficult due to the necessity of working with a group of individuals rather than an individual. A lengthy sales cycle can be caused by multiple stakeholders, industry-specific regulatory requirements, and rounds of negotiation.
Your hybrid e-commerce platform should consider both B2C and B2B buyer personas when designing user experiences for maximum customer satisfaction.
B2C e-commerce customers demand a simple purchasing process. They want a website that is simple to use and navigate, product recommendations, numerous ways to save, and a faster checkout process.
B2B purchasers expect to be able to build and repeat purchases using user rights and order management systems, as well as have access to business account pricing and credit alternatives.
A hybrid e-commerce platform may serve both B2C and B2B markets from the same system, allowing you to sell to both markets, conduct data analytics, and track trends and sales performance from a single dashboard.
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