With increased client expectations and needs, we are seeing a shift in the B2B and B2C businesses’ strategies. As entrepreneurs seek strategies to target both segments, the lines between them are blurred.
Many B2C corporations advertise to businesses, whereas B2B organizations prefer to offer ‘direct to consumer (DTC). The removal of the barrier between the two types results in hybrid e-commerce.
A hybrid e-commerce platform enables firms to cater to both B2B and B2C markets. Many firms are considering switching because of its potential to transform the E-commerce market.
That being said, if you’re considering joining the trend, here’s all you need to know about hybrid e-commerce. The blog discusses the differences between B2B and B2C e-commerce, why you should switch, and examples of organizations that are ahead of the curve.
B2C E-Commerce
Selling products or services to individual clients is known as business-to-consumer (B2C). The sum for each transaction is lower, and the company often relies on a large number of clients to stay in business.
The consumer experience is highly individualized and frequently based on an emotional appeal. The sales process is designed to move prospects swiftly from initial curiosity to purchase, in a short cycle that can be repeated for each new customer.
B2B E-Commerce
Business-to-business (B2B) sales entail selling goods or services to other businesses, which might be in a single industry or across numerous industries. The total for each sale is usually higher, while the overall customer volume is lower.
In B2B sales, the customer experience is typically more sterile, and the sales process is more difficult due to the necessity of working with a group of individuals rather than an individual. A lengthy sales cycle can be caused by multiple stakeholders, industry-specific regulatory requirements, and rounds of negotiation.
Hybrid E-Commerce
Some B2C businesses have gone hybrid, but their numbers are dwarfed by the number of B2B businesses that have decided to begin selling DTC (direct to consumer.) According to Adobe, hybrid e-commerce is contributing to the long-term increase in sales, and the e-commerce market as a whole is predicted to have its first $1 trillion year in 2022.
The most difficult challenge for B2B enterprises venturing into the B2C market is their e-commerce systems. These are often focused on one type of customer (companies or consumers) rather than both. To develop seamless interactions across e-commerce, hybrid businesses require a platform that can give a high-quality user experience to all customers.
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