Retail Search is the most recent addition to Google Cloud’s Product Discovery Solutions, a group of tools made to improve retail operational efficiency, enhance digital shopping experiences, and take into account changing customer preferences.
Google’s media teams continuously analyze the retail sector as they have a hunger for innovation. E-commerce companies concentrate on changes in the digital sphere since they are a part of it. They seek to assist American brands in maximizing their performance.
Tools for finding products are already available through Google Cloud. One is machine learning-based vision product search. It can identify things and seek them up in catalogues to provide related or comparable products.
Recommendations AI is the second. To encourage cross-channel contact, it offers appropriate item suggestions.
eCommerce websites require more than just a decent website design. They also require strong security and privacy assurance. Through a graphical interface, this comprehensive suite enables merchants to manage models, integrate information, and monitor performance.
Google’s product discovery tools, which were created to be a full-fledged software suite, provide merchants with artificial intelligence/machine learning-based solutions.
Early adopters see an immediate impact
Retail Search is used by several leading retail companies both in and out of the United States. It is assisting them in achieving greater online and omnichannel growth in addition to helping customers have better search discovery experiences.
Using Google Cloud’s product discovery tools, several major retailers all around the world have been able to quickly improve the online shopping experiences for their customers and increase digital and omnichannel growth.
Descriptive long-tail inquiries are some of the most difficult queries to interpret,” said Neelima Sharma, senior vice president of technology, e-commerce, marketing, and merchandising at Lowe’s. There are few customer indications and no previous data. Since we started, we have worked in partnership with Google Cloud to provide our clients with relevant results for long-tail searches, and we’ve noticed a rise in click-through and search conversion as well as a decrease in our rate of “No Results Found.
Fnac Darty’s e-commerce and digital officer Olivier Theulle shared similar thoughts. He said their company has always prioritized consistent enhancement of their site search engine.
Delivering a better, more streamlined, and more intuitive digital purchase experience is our goal. . He further said that their company is the first French retail company to apply this solution to their sites. They hope the tool will offer improved conversion rates and greater shopper satisfaction.
Fabiano Rustic is the chief information officer at a leading retail firm in Brazil named Pernambucanas. He said that their company had improved the search quality and indexing on their online platforms with the help of Google Cloud. In addition, its product discovery tool, Retail Search, furnishes a good experience to our consumers and increases sales conversions.
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