Table of Contents:
- Introduction
- Ecommerce Marketing Guide
- The Essential Features That Your Ecommerce Website Must Have
- How To Do Ecommerce Keyword Research
- Technical SEO Tips For Ecommerce
- A Guide To On-Page SEO For Ecommerce Websites
- PCC’s Innovation Strategy For Ecommerce
- Conclusion
Despite the current economic climate and the spread of COVID-19, ecommerce is booming.
This ecommerce marketing guide will help online businesses increase their online presence and leverage the power of digital marketing company to sell more products.
- 80% of Internet users in the US have made at least one purchase online (99firms, 2020)
- US click-and-collect ecommerce sales are expected to grow 60.4% to $58.52 billion (eMarketer, 2020)
- 24% of B2C marketers say that paid search has the biggest impact on revenue across all digital tactics (99firms, 2020)
- Facebook is used 53.1% of the time for social login opportunities on apps and websites to make ecommerce easier (Statista, 2020)
- By 2021, mobile is predicted to dominate online sales, driving 54% of all sales (OptinMonster, 2020)
Ecommerce Marketing Guide:
If you have an online business, selling products is your primary goal. However, it is also important to build relationships with your clients, maintain a steady flow of website traffic, and provide high-quality informational content.
Below is a step-by-step ecommerce marketing guide that will help you see the real results of your ecommerce store.
1) The Essential Features That Your Ecommerce Website Must Have:
Every ecommerce site should be relevant and competitive. Here is a list of features that attract online shoppers.
1. User-Friendly:
Online sellers have minutes, if not seconds, of sales time. Focus on the user experience by providing purchase types, filters, and comparison capabilities.
To make your ecommerce site more user friendly, consider the following points:
- Improve search functionality with an automatic full option like Under-Armor.
- Create efficient, visual navigation like Stanley.
- Targets like pre-populate forms.
2. Mobile-Friendly Website:
Creating a mobile-friendly experience for your customers will improve sales and potentially your rankings.
3. High-Resolution Photos And Video:
Ecommerce websites should display multiple images in each product. The photo needs to be high resolution and optimized for page load.
4. Related Items:
The “Related Items” feature on an ecommerce site creates the desired sticky effect that many marketers strive to achieve.
5. Security Features:
Similarly, ecommerce websites can be a lucrative target for cybercriminals. Online sellers must protect customer information and take steps to ensure confidentiality.
Other features of ecommerce security that need to be considered are:
- SSL Certificate
- Two-factor authentication
- Use a firewall
- Privacy policy link in the footer
6. Return Policy:
This is another confidence-building feature of online sales. It reassures buyers that if they are unhappy or just need a different size, the brand is there for them.
7. Special Offers:
If ecommerce sites are using ongoing advertising, providing a unique webpage with a list of offers will not only increase sales but also improve SEO.
8. Wish Lists:
It’s also an opportunity to share a brand with new buyers. When shoppers share their wish lists with family and friends, it sends free traffic to a website with built-in social proof.
2) How To Do Ecommerce Keyword Research:
Keyword research is an important step in developing an ecommerce SEO strategy. Learn how to do keyword research for ecommerce.
Keyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO. Okay, this gives you an idea of what kind of content you want to improve.
On the other hand, a good keyword with a poorly implemented strategy will not help you sell.
When researching a keyword for ecommerce (or otherwise), there are two main ways to do it:
- Don’t start your research with anything.
- Competitive espionage
3) Technical SEO Tips For Ecommerce:
Technical SEO is important to enable online store search. Here are some SEO tips that will help you increase your web traffic and generate more sales.
1. Site Structure:
The structure of the site should make the content easily accessible to viewers. Keep important pages no more than three clicks away from the homepage.
The ideal site structure should be:
Homepage > Categories > Subcategories > Products
You can avoid adding subcategories to smaller sites. Make sure each product belongs to only one category or subcategory.
Likewise, your URL structure should be clear and consistent.
- Good URL:
www.example.com/brand/category/product_name
- Bad URL:
www.example.com/brand/nsalkjdhsfha
For example, if you are selling a Samsung Galaxy M30 smartphone, the URL should be:
www.example.com/samsung/smartphone/Galaxy-M30
2. URL Structure:
The structure of ecommerce URLs can be quite messy. There are all kinds of tags and weird codes that come into play.
General guidelines about ecommerce URL structure:
- Keep it as short as possible
- Use your focus keyword
- Explain the classification
- Always use hyphens to separate words (not underscore)
3. Crawl Budget:
The number of pages on your site on which Google search bots will crawl any day is your crawl budget.
Low crawl budgets can lead to indexing issues affecting your search rankings. Due to their large size, most ecommerce websites have to improve their crawl budgets. Here is one of the best digital marketing company san diego, check out our services.
You can use Google Search Console to check your crawl budget.
- To Improve Your Crawl Budget:
- Improve your overall link structure.
- Increase the number of backlinks.
- Remove duplicate content.
- Fix broken links.
- Update your sitemap regularly.
4) A Guide To On-Page SEO For Ecommerce Websites:
These are just some of the goal-setting that you can use to improve your page SEO and win valuable organic traffic. On-page SEO can help your ecommerce website rank higher, keep users engaged, drive more traffic, and convert more leads.
If your website doesn’t show up when you search for the products you sell, you lose potential customers and profits.
Let’s examine some of the most important concepts to improve page SEO and win valuable organic traffic.
- Keyword Research & Optimization:
If you want people to find you, you have to use the right words.
- Content
Optimize your ecommerce pages to meet customer intent.
- Blog:
A decade ago, blogging was primarily considered an entertaining ad, but today, this powerful tool is actively used by ecommerce companies.
- Header Tags:
Header tags (H1, H2, H3, and so on) are very important because they shape your articles. When visiting blogs and product pages, web users first look at the header and, within seconds, decide if the content is worthy of their attention.
- Images:
Images optimization is a smart investment of your time, as it has the potential to dramatically improve your page speed.
5) PCC’s Innovation Strategy For Ecommerce:
Ecommerce is a highly competitive vertical in search engine marketing. Retailers should use some of PPC’s innovative strategies to stay ahead.
No matter what industry you are in, you are undoubtedly competing against the likes of Amazon / Walmart.
Advertising and competition grow as more and more dollars go to shopping, and retailers need to adopt more innovative strategies to lead the competition.
Conclusion
These are just some of the goal-setting trends that you can use to create ecommerce in 2021. In fact, ecommerce is rapidly evolving into a dynamic science, requiring foresight and market expertise. Google’s search algorithm is getting better and relying on old techniques alone is not enough to stand in the race.
