Table of Content:
- Gamifying Mobile Ads
- Samsung
- Pond’s
- GAP
- Nissan
- Starbucks
- Snickers
- Doctor Who
- Headspace
- Netflix
Conclusion
Mobile devices play a key role in the overall development of digital marketing. With the growing number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising that is cost-effective and conversion-oriented. Mobile marketing can be in the form of SMS text messages or banner ads that appear on mobile websites.
Key Statistics of Mobile Advertising
- By 2024, it’s predicted that the U.S. mobile advertising spending market will reach $145.26 billion.
- The second-largest mobile advertising market was China, worth $72.2 billion in 2020.
- In the U.S. alone, mobile ad spending is over $5986 million in 2021 and will reach $93260 million by 2024.
Gamifying Mobile Ads
Gamifying ads are advertisements that people can use to attract, motivate and engage users while playing games. It can also be described as a set of activities and actions to solve problems using the features of the game elements.
In America, where two-thirds play video games and 62% install games on their phones, gamifying advertising is a great way to advertise to that audience.
Now you can understand the importance of gamifying mobile advertising.
Samsung
When Samsung promoted the Galaxy S6 smartphone, they teamed up with Inmobi to create interactive ads that created a personalized real-time battery identification mobile advertising unit, allowing the company to share relevant demos on their smartphones.
As a result of this campaign, 1.6% of users tap the “Tap to find more” buttons, 1.1% of users click on the “Experience” CTA, and spend an average of 20 seconds on an intermediate ad.
Pond’s
Pond’s is a brand that sells beauty and health care products, partnering with InMobi to create “the world-first face detection promotional media mobile ad”.
This interactive ad allows people to experience a unique and relevant brand experience to buy new brands.
Using a variety of filters, Pond’s made their ad personal and relevant and using the front camera in everyone’s smartphones, they made their ads real.
GAP
GAP is an American clothing and accessories retailer. It creates an ad on Instagram featuring a long list of the world’s top logos. Showing a full-screen carousel ad in the Instagram series with short vertical videos is an idea for mobile viewing.
GAP determined that the campaign resulted in a 73% higher clickthrough rate than its previous Instagram ads.
Nissan
Nissan, a Japanese multinational automobile manufacturer, made great use of the power of the mobile touch screen to create engagement for its compact SUV advertising.
Evil Snowman ad featuring a Nissan Rogue SUV that competed against a group of snowmen. The ad featured various hotspots that users could find out about the car’s features by tapping on their mobile screens.
Starbucks
Starbucks has always been a guide when it comes to keeping up with the times and giving your customers what they want.
Although they launched their mobile app years ago, it now has more mobile users than Apple or Google and has a regular awards app compared to other restaurant chains.
More successful in today’s digital age, their mobile app offers:
- Special Offers
- Loyalty Program
- Mobile Order/Paying
- Personalization
According to Retail TouchPoint, it is clear that Starbucks will continue to grow to other mobile payment platforms by 2022.
Snicker
Snicker is a chocolate bar from Mars, incorporated with Spotify to create an ad that targeted users when they listened to the song.
Key performance for the campaign include:
- Increase year-on-year sales
- Interaction with the Hunger Hits playlist Reach
- Impressions
- Social engagement with the campaign
The campaign was able to generate 78,861 total clicks, 1,710,564 unique reach, and 6,805,995 overall impressions.
Doctor Who
Doctor Who is a British science-fiction TV show that has been on the BBC’s profile websites since 1963. In this ad, the doctor persuaded the readers to increase the ad, after which a “flip cube” format was shown showing all the characters of the show.
The campaign was a quick hit, generating 45,000 engagements at a rate of 2.5% and an expansion rate of 4%. It also won an award at the Effective Mobile Marketing Awards (EMMA) for its effective mobile media campaign.
Headspace
Headspace targeted Instagram users who may be bothered by this colorful ad:
The ad uses cartoon-style storytelling to encourage users to test their app and reduce their level of anxiety in 10 minutes. It’s eye-catching, the design is simple, and the message is very clear, and anyone with a hassle makes sure to stop and watch the ad.
Netflix
Netflix, the world’s leading entertainment service provider with 150 million paid subscribers worldwide, won the Drum Mobile Award in the “Latest Mobile Phone Usage” category. The company has captured the attention of viewers by creating a highly realistic advertising experience.
In the campaign, Netflix featured an episode of the popular techno-paranoia drama Black Mirror. The viewers mobile screen resembled a broken piece of glass as if they were living in a show.
The ad was an instant hit, and Netflix managed to grab the attention of both new and previous Black Mirror viewers. Try affiliate marketing management with PROS and get a good rate of conversions.
Conclusion
In this article, you can learn some of the best mobile advertising campaigns provided by some of the best brands in the world. You can take these ideas and modernize your mobile advertising strategy to take your business to the next level.
