Top 10 Digital Marketing Trends That Will Dominate The Market in Future
Digital marketing has changed tremendously due to the advancement in technology. There has been a dramatic shift in the digital marketing scene that includes SEO, social media marketing, marketing automation, PPC, content marketing and more. Artificial intelligence or visual search has become imperative in every aspect of digital marketing and an integral part of most of the new digital marketing trends and strategies.
As per eMarketer, “worldwide digital ad spend is predicted to reach over $375 billion by 2021.” A local business with a mobile-friendly site is most likely to be contacted by 61% of mobile searchers and 86% of people search the location of a business on Google Maps, according to Junto.
It is easier to share information and hence generating product awareness or promoting services. Keep up with the latest trends to stay ahead of your competitors.
Here are the top ten digital marketing trends for 2020 that you must watch out for:
1. Chatbots Take Off
Provide your customers personalized service and get their questions answered using chatbots. These effective software programs naturally interact with website visitors or customers and answer their questions in real-time. Chatbots either use verbal interactions or chat windows to communicate with users and help them get what they are looking for.
You can hire someone to interact with visitors but that can be expensive for you. Using chatbots save you that cost. There are lots of advantages to using Chatbots in Digital Marketing. It is time-saving, provides customer satisfaction as well as accurate unbiased information making your customer feel at ease.
2. Use of Private Messaging Apps
In 2020, users will focus on using private messaging apps like WhatsApp, Viber, and WeChat better. Companies are utilizing private apps and private messaging groups more than emails.
Renowned brands are experimenting with monetizing messaging apps so that the customers can purchase and pay for products directly through messaging apps. It will make sending and receiving money much easier.
3. Increased Use of Artificial Intelligence
The use of robots or machines is what Artificial Intelligence is all about. AI makes finding answers easy and fast by combining various features including chatbots and voice assistants. Voice assistants such as Alexa and Siri provide brilliant customer care. The AI robot uses sensors and inputs from humans to collect information about a situation. The data can also be reserved for future use to improve the user’s future experiences. There are numerous benefits of artificial intelligence in ecommerce.
4. Hyper-Targeted Advertising
Market your products using digital ads but don’t bombard people with ads that have nothing to do with them. According to Forbes magazine, 49% of people disregard unrelated ads or brands. Don’t annoy customers with irrelevant ads that will make them ignore or even hate the brand.
Provide relevant and great content to the people. It is predicted by experts that by 2020, most of the companies will target specific audiences and customers will view and respond to only hyper-relevant ads.
5. Personalization
Make sure to use some kind of personalization as is already done by big conglomerates like Amazon. The future of digital marketing lies in personalization. Nowadays, customers expect personalization in some shape or form. One study even shows that 79% of consumers get irritated if the content they are looking at isn’t tailored to them.
According to Gartner, 90% of online advertisers will begin to use marketing personalization in one way or the other by 2020 and fully personalized websites will increase significantly by 2021.
6. New Customers’ Behavior
Keeping existing customers is important but bringing in new ones is equally important if you want your business to make a mark in the digital marketing space.
Studies show that almost 86% of women check social media before purchasing a product which means you need to work with influencers. Get your brand positive feedback from users so that new users come in.
7. Transparency
Provide transparent, factual information and as per research, you are likely to retain 94% of your customers. Handle the private data of customers with transparency. Be clear about the type of information that is being shared to promote the products.
8. Growth in Digital Marketing
The global digital software industry will grow by $74.96 billion in the coming years as is indicated by The Drum. Further growth in digital marketing will lead to a type of marketing known as “Agile marketing” which measures the efficiency of a brand or company in fulfilling its marketing goals and objectives.
9. Single Marketing Software Provider
There are lots of marketing technology vendors right now but enterprises will start using a single marketing software provider soon. It will decrease tedious work, streamline marketing efforts, improves accountability, makes customer management more manageable and document progressing much faster and easier.
10. Next-GEN SEO
Currently, the search engines are going through lots of different changes, which in the search algorithms, have greatly affected the search results of the users. Depending on the way you look at it, each new algorithm comes with different advantages or disadvantages. Eventually, the objective of search engines is to aid users in getting particular results that answer their queries.
Conclusion:
Choosing a digital marketing agency is crucial. Boost your business by retaining existing customers and reaching new customers. Understand the impact of change in technology can have on your business and exploit it by adopting the successful existing business techniques. Invest in digital marketing and use the latest marketing automation tools properly to generate ROI.
