In a competitive world, you want to make sure you’re getting the most out of your advertising budget. But with new pay-per-click (PPC) strategies emerging all the time, it can be difficult to know which signals are worth paying attention to.
Read on for the 10 trending PPC strategies you should use in 2021 and beyond.
1)PPC Automation:
The biggest Pay-per-Click (PPC) trend of 2020 is automation. Artificial intelligence (AI) and machine learning (ML) is used to automate work, linked to Google and Bing ads, which require intense labor. PPC has emerged as a powerful way to improve automation campaign performance. Companies like Google have invested heavily in fueling their automation operations.
By 2021, the global automation industry is predicted to expand rapidly and generate 238 billion somewhere in the neighborhood, with automation being the largest segment. By 2021, the market size of process automation will increase from 71.5% to 83.2%.
2)Evolution Of Smart Bidding:
Smart Bidding is a machine learning-controlled automated bidding system. It uses machine learning to improve conversion value at auction. Some examples include Better Cost -CPC, Target Cost Per Acquisition (CPA), and Target Return on Advertising Expenses (ROAS).
As we move into 2020, smart bidding is becoming more and more powerful, and the strategy for using it is becoming more and more relevant. We can actually see manual bidding becoming a thing of the past! This will not be a bad thing, as it will allow marketers to focus on areas such as analytics and strategy.
3)Amazon’s Emergence into Paid Advertising:
Although Google and Facebook still dominate paid advertising, Amazon is helping them become the third-largest and fastest-growing ad. Amazon ads are displayed on and off Amazon, which has affected its popularity with online retailers.
Facebook and Google have access to the largest audience, but users are generally reluctant to buy anything. When compared to the perceived intent of Amazon’s buyers, this may mean a lower conversion rate on these Platforms. That means you can spend less.
4)Going Social:
About 70% of the people check out at least one social media platform a month, and the number is growing. If you ignore social media in your PPC strategies, you are losing.
Most people are checking platforms like Facebook, Twitter, LinkedIn, and Pinterest daily. Many of these people are on multiple platforms, especially youngsters.
This means that PPC marketers will focus on advertising on social media platforms. Since most people use multiple social media platforms, you want to capitalize on this multi-platform trend. Facebook and Google are still the bread and butter of paid advertising, but you should expand your horizons in 2021.
5)Audience Targeting:
One of the latest features of Google Advertising is its ability to engage the target audience. It lowers who you want yours ads to look like. Taking advantage of this feature allows you to get the most out of your advertising budget.
Google’s latest ads update also enables advertisers to raise their audience levels. This means that you can combine keyword targeting and demographic targeting to create highly relevant ads.
6)Bumper Video ads:
When it comes to mobile content, video king will dominate the market in 2020. In fact, search engine marketers are finding themselves behind these people without any video experience. Video ads are great for business accessibility, aesthetic appeal, and low cost.
7)The Rise of Voice Search:
Smart homes and personal assistant speakers such as Google Home or Alex.com have started working on a large scale. (And let’s not forget Siri!) By the end of 2020, it is estimated that 50% of all online searches will be launched by voice.
8)A Surge in visual Searching:
Visual search works by using the image as a search query as opposed to text. For example, you take a picture of a vase of your choice and a visual search generates links to buy it. People want faster results than ever before, and visual search helps people get exactly what they want faster than typing in something like “painted white flowers to blue bouquets.”
9)Remarketing:
The easiest, re-marketing is to find and display ads to users after they leave your site. It can be very targeted and personalized, making it a very effective marketing strategy. Showing people ads for things they have bought in the past, even if they actually brought them, result in higher conversions.
10)RIO is no longer the benchmark:
While measuring camping success, RIO has traditionally been to the go-to statistic. Going forward in 2020, this will no longer be true. In 2020, the focus will be on diversifying and launching a variety of campaigns with different goals.
