Top Online Marketplaces 2021
What is an Online Marketplace?
Many sellers and buyers are trading through the same website. Buyers can purchase products without leaving the site.
This excludes sites for price comparison, such as Shopping.com. While they have goods from several vendors, you can not purchase without leaving the web. They are outlets of advertisement rather than marketplaces online.
Amazon: With 2,3 billion visits per month, Amazon is the most popular online marketplace in the US. The US is by far Amazon’s largest economy, but foreign markets as a whole outweigh its 39 percent of global traffic.
According to its 2019 annual report, Amazon’s total gross merchandise volume (GMV) is valued at $335 billion and 70% of sales originate in North America, resulting in an estimated US GMV of $235 billion. It is noteworthy that 39% of Amazon’s website traffic is accounted for by the US, but 70% of sales, meaning that US traffic is almost twice as valuable as foreign traffic to Amazon.
There is no global account scheme for Amazon, so current sellers from outside of North America will need to register to sell in the US for a new account. Amazon has a single account system for North America, however, so sellers from Canada and Mexico should be able to use the same username to sell in the US.
Walmart: Every month, Walmart.com takes in 127 million unique customers, and there is a wide overlap between Amazon.com and Walmart.com shoppers, according to market data obtained by Tinuiti, over 57 percent of Amazon shoppers also shop on Walmart.com. Getting a presence in both markets gives you a greater chance of capturing certain customers.
eBay: With 640 million visits per month, eBay is the second-most popular online marketplace in the US. 39 percent of eBay’s global traffic is accounted for by the US, the same as Amazon.
Based on the assumption that sales are in proportion to traffic levels, eBay’s global gross merchandise volume (GMV) is reported as $90 billion, making US GMV around $35 billion.
In 1995, eBay launched, and during the initial years of public internet adoption and the dot-com boom, the company expanded rapidly. Because of its pure technology-led business model with no need for physical inventory or costly warehouses, it was preferred in financial markets.
Target: With $75 billion in annual sales, Target is a brick-and-mortar retailer. There are 250 million monthly US visits to the Goal website. Target.com is a big online retailer, but its marketplace is invite-only, known as Target Plus, and has steadily evolved. It had a little over 100 sellers selling 165,000 items one year after its launch in February 2019.
Wayfair: Wayfair can be a perfect place to sell your goods whether you sell home décor, furniture, mattresses, or any other household pieces. The platform, which was launched almost 17 years ago, has more than 11 million active users and has seriously high checkout averages (almost $230 per transaction.
How to sell on Wayfair: Wayfair acts as a dropship model and calls “partners” to their third-party vendors. When a shopper places an order on Wayfair, Wayfair forwards the order to your warehouse, so you pick, bag, and send the order to the customer, while the shipping expense is paid by Wayfair. You may apply for a sale here at Wayfair.
Etsy: “Etsy is geared towards “crafters, artists, and collectors,” and Etsy is designed to sell handmade items created by the person selling the product, except for items categorized as “Vintage” or “Supplies. This makes it a perfect choice for craftsmen, designers, and antique or vintage stores looking to sell online.
How to sell on Etsy: To get started on Etsy, follow these steps:
1. Create an Etsy account
2. payment method
3. Set a billing Set your shop location and currency
4. Choose a shop name
5. Create a listing
6. Set a method
Overstock: Overstock.com offers both new and close-out home decor, furniture, bedding, clothing, and several other types of items. The marketplace for ecommerce is known for its inexpensive rates and large variety. Check our best shopify website designer in San Diego also.
How to sell on Overstock: Overstock partners with companies and entrepreneurs who join its “Supply Network,” allowing Overstock to list the goods of these merchants in their online stores. This helps vendors improve their online presence and enables their goods to flood into the marketplace. You may submit an online request form to apply to sell on Overstock.
Newegg: Newegg is an international electronics and hardware marketplace. Newegg is the top electronics marketplace with over 40 million clients in 20 countries. If you’re selling hardware or electronics, you should sell on Newegg.
Alibaba: is an e-commerce giant in China. What was once a start-up with just 18 employees now has more than 22,000 employees. The international company’s market cap recently broke $400 billion, accounting for 80% of China’s online revenues today.
How to sell on Alibaba: Alibaba can be an excellent supplier marketing engine, but new suppliers should bear in mind that it can take years to climb to the top of Alibaba’s search results and account for the cost, so make sure that before you get started, it’s worthwhile for your campaign.
