Traffic Acquisition Strategy: A Data-Driven Approach To Increase Site Traffic

Table of Contents:

• Target topics with search traffic potential
• Write guest posts
• Promote content in online communities
• Answer questions on Quora
• Appear on podcasts
• Collaborate with other brands
• Rank videos on YouTube
• Update ‘outdated’ content
• Email Marketing
• Write on Medium
• Create ‘thought leadership’ content on high authority Sites
• Conclusion

If you have struggled to drive traffic to your website, you are not alone. According to a 2020 study by the Content Marketing Institute:

• 24% of marketers plan on increasing their investment in content marketing in 2020. (HubSpot, 2020)
• Only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot, 2020)
• 80% of video marketers claim that video has directly increased sales. (Wyzowl, 2020)

Here are the 11 Data-Driven ways to get more traffic:

1) Target topics with search traffic potential:

Without a doubt, search engine optimization (SEO) is a great way to achieve consistent, long-term results. As long as you have a high ranking in Google, you will be able to generate passive organic traffic to your site. You must enter the correct keywords. In other words: you need to target keywords with traffic potential.

The metrics you want to keep in mind when researching keywords are:

• Search and Global Volume: How many people are searching for a keyword each month
• Keyword Difficulty: How difficult it would be to categorize keywords.

There are many free and paid word research tools available. Here are some improvements:

• Ahrefs Keyword Explorer (PAID)
• SEMrush (PAID)
• KWFinder (PAID)
• UberSuggest (Free)
• Google Keyword Planner (Free)
• Keyword Shutter (Free)

2) Write guest posts:

Guest blogging is a tactic where you write for another blog. In return, the editor/site owner usually allows you to link to your site.

Benefits include:

• More referral traffic;
• More backlinks (which correlate with rankings);
• Increased brand awareness

3) Promote content in online communities:

There is no doubt that online communities are the best way to promote content. Some of the best communities for promoting your content include:

• Facebook Groups
• LinkedIn
• Reddit
• Twitter
• Forums

4) Answer questions on Quora:

Quora is a Q&A site where anyone can ask or answer questions.

This means you can answer questions in your niche, establish your authority, and generate some traffic along the way for your website.

There are two parts to this equation:

A) Finding the right questions:

It is important to look for good questions. This is because Quora is a user-generated site, which means thousands of people (if not millions) ask questions every day.

B) Answer the questions well:

There is no secret to writing good answers on Quora.

Good answers = good copywriting.

5) Start a Podcast:

If you are struggling to find your way to podcasts, or just want to share content, why not create your own.

Here’s how to get started with podcasts quickly:

• Choose your titles.
• Come up with names, show descriptions, and artwork.
• Set up and test your recording equipment.
• Plan your episodes.
• Record your episodes.
• Edit and then publish your episode at the end.

6) Collaborate with other brands:

There are endless opportunities to collaborate with other brands around the world to diversify your audience and reach new customers.

Here are some tips to discuss and implement successful partnerships with other brands in your industry and beyond:

• Don’t compete with yourself — unless it’s worth it
• Don’t forget your retailers
• Create an economic currency with cheap
• Avoid gift bags
• Avoid changing emails

7) Rank videos on YouTube:

One of the best ways to get more video feedback is with YouTube SEO.

YouTube SEO is the process of improving your channel (including video playlists, metadata, description, and original videos) so that your channel is viewed by the right audience.

8) Update ‘outdated’ content:

SEO is not a fixed and forgotten task. Even if you’re already ranking well for your target keywords, competitors may try to “steal” the top spot. Google may even “demote” your rankings if your content becomes outdated.

So you need to keep your content fresh and up-to-date to maintain ranking.

9) Email Marketing :

If you are doing something online, you will need an email. No matter the size of your business or website, being able to email your audience is crucial.

With so many people being accessible through their inboxes, email is a great way to drive traffic to a website because:

• Your email list is already interested in your site.
• Traffic is almost guaranteed because you are talking directly to your list.
• Emails drive traffic to the pages you select.

10) Write on Medium:

Medium is a user-generated site that prioritizes and recommends articles based on its users’ reading habits.

Consider writing on your medium because:

• It can send permanent traffic to your site.
• It is the pride of the built-in and busy observers.

11) Create ‘thought leadership’ content on high authority Sites:

While thinking that leadership content is not an easy task. It takes time and effort to learn how to create high-authority content. PROS is one of the best san diego digital marketing company.

Ideas can come from many places. Make sure you never read less than enough to inspire yourself. Industry news sites, social media (especially LinkedIn), forums, and related blogs will keep you up-to-date with the latest trends and come up with some new content ideas.

You can also set up Google Alerts with industry keywords to notify you when new content is published.

Conclusion:

If you are struggling to get traffic to your website, you are not alone. Implementing the above tips can help you increase traffic as quickly as possible. Once your traffic starts to improve, it is time to think about conversions.