Table of Contents
- What is Data-Driven Advertising?
- Why is Data-driven Advertising important?
- Benefits of A Data-Driven Advertising strategy
- 3 Data-Driven Advertising Strategies for eCommerce
- 3 Data-Driven Advertising Trends for the Future
- Conclusion
What Is Data-Driven Advertising?
Data-driven advertising refers to a method of digital marketing companies that use data to boost the level of targeting, personalization, and ultimately the success of campaigns and communications.
It helps marketers reach their goals, and customers get the most from their online experiences. It also enables consumers to make better decisions regarding the timing of advertising, the medium, and the customization of marketing processes.
- 64% of marketing executives “strongly agree” that data-driven marketing is crucial in the economy. (Forbes)
- Companies with data-driven marketing are six times more likely to be profitable year-over-year. (Attomdata)
- 66% of marketing data is used to better focus on targeting offers, messages, and content. (Forbes)
- 75% of companies see increased engagement when they use data-driven marketing. (Attomdata)
Data has the potential to become the most valuable resource in advertising and is increasingly important for elite marketers.
Massive data is taken directly from customer interactions and this is specifically the type of information that can help modify, enhance and develop any advertising strategy.
Why Is Data-Driven Advertising Important?
Today, data are the foundation of long-term value creation. They make it possible to gain insights that allow the precise adaption of advertising activities to the needs of the consumer.
Data-driven advertising is Important because it helps to:
- Reach customers more effectively
- Increase efficiency
- Improve performance
Benefits Of A Data-Driven Advertising Strategy
Data-driven advertising allows marketers to recognize what works, what doesn’t, and how to optimize advertising efforts to include the most influential tactics.
Below are the few benefits of data-driven advertising :
- Time and Clarity
With an immense database in hand, marketers can instantly filter through important data and determine the most relevant and detailed information on which to take action.
2. Personalization
Personalized marketing can deliver more personal and meaningful messages and enable brands to connect with the right target markets. This also helps provide an improved user experience, while placing relevant products or services in front of the customer.
3. Customer Experience
Several marketers use data-driven marketing to enhance the user experience via customer surveys or user feedback forms to provide even more insights into what areas need improvement.
4. Multi-Channel
Through adverts and content marketing, Big data can be used to reach out across multiple channels and communicate the right message.
3 Data-Driven Advertising Strategies for ecommerce
Creating a data-driven strategy can include these three elements depending on how they fit into your overall marketing strategy.
- Advertising on your website
It’s about converting visitors that arrive at your site, either organically or from paid methods. For brands that prioritize quality over quantity, attracting audiences on your owned “land” is emerging as a go-to acquisition method.
2. Facebook Lead Ads and Lookalike targeting
Social media and the Google Display Network provide an outstanding opportunity to reach your audience in-stream as they’re browsing their feeds.
3. Mobile advertising
In general, mobile is more of a push channel. Yet, for a moment, let’s focus on your mobile app and how you can use it to advertise to engaged users.
- Push notifications:
Push is an extraordinary way to attract existing users into the app and engage dormant or high-frequency users.
- In-app messaging:
You can recognize which kind of content will be most suitable for specific users when they’re using the app.
3 Data-Driven Advertising Trends for the Future
From a strategic perspective for brand advertisers, what does the future look like? Let’s assume three likely possibilities.
- Online/ecommerce brands will only advertise on digital channels
Channel proliferation is at an all-time high. The influx of vendors, technologies, and options for consumers to engage continue to grow. More brands will focus on a core few channels that their customers prefer rather than trying to do a little in a lot of places.
This new mind shift isn’t modern at all. So, in terms of advertising, look for brands to refocus on optimizing a core 3–4 paid channels (to attract), and another few owned channels (to cultivate and nurture).
- Less advertising, more permission-based strategies
Channels like mobile, social, email and even your website along with intelligent systems can be used to engage those who want to be there instead of mass messaging (essentially spamming) everyone at once.
2. Using data for real-time marketing, location-based targeting, and true 1-to-1 messaging
Personalization and geo-location will become even more effective as tech continues to advance things like real-time marketing.
This means advertisers will be able to deliver messages with better timing like when and where a customer is most likely to engage, and with content, offers, and products designed for exactly who they are. PROS is the best san diego ecommerce company
Conclusion
Nowadays, Technology is rapidly revolutionizing how brands advertise to their clients. Today, it’s about much more than simply reach and creativity and “wowing” a target audience by leveraging the tech that can help, and reeling them into your owned platforms where you can serve them with personalized experiences.
With the right marketing messages at the right time in the right place, a data-driven marketer can reach its high-potential customers. Holistic eco-systems are created with the customer at its center which makes campaigns more successful, more efficient, and more measurable.
