Ultimate Guide to Klaviyo: Best Platform for Email Marketing Automation & SMS
Features & Benefits of Klaviyo
What is Klaviyo?
Are you an e-commerce business owner? Do you want to increase sales and drive traffic to your website? Klaviyo is an email marketing and SMS automation platform that helps ecommerce businesses grow. Klaviyo delivers engaging shopping experiences across owned channels such as email and text messaging, making it suitable for both small businesses and enterprise brands.
The best thing about Klaviyo is that it integrates with Shopify and Magento more deeply and better than other email marketing tools like Mailchimp, Omnisend, etc. It’s the most popular platform for email marketing because it allows businesses to analyze and use customer data in a unique way to provide personalized and effective marketing experiences.
Key Statistics:
- There are 4.1 billion email users globally
- 22% consumers preffered emails for receiving brand updates
- SMS has a 98% open rate compared to email marketing
- More than 300 thousand websites are using Klaviyo
- On average, brands that switch to Klaviyo see an increase in revenue of 46% in just 2 years — pocketing an average of $68 for every $1 spent on their email marketing platforms
- In 2021, customers who used Klaviyo email and SMS together had an average of 122x ROI
Features & Benefits of Klaviyo
1. Integrations
Klaviyo is one of the best email marketing softwares. It integrates natively with other apps to pull in all customer and order data. There are no hidden fees for Klaviyo customers, so merchants can integrate an unlimited amount of data. View detailed information about your customers, such as their email address, phone number, birthday, average order time, and last order date. You can even see the most recent activity on an order, from the time a customer started the checkout process and placed an order to the time the merchant shipped it.
Some of the native integrations include:
- Magento
- Shopify
- BigCommerce
- Justuno
2. Automation
With Klaviyo’s drag-and-drop builder, you can map out what you want your customer experience to look like and design the customer journey from start to finish. Utilize up-to-date data to guide customers down the path to purchase. Use this information to personalize the user experience and send automated emails based on specific data points. With Klaviyo’s flow branching, you can send triggered emails to the customers you want to reach and avoid the ones you don’t.
3. Personalization
Did you know that using personalization in the marketing and sales process increases ROI by 5 to 8 times? Businesses that make smart marketing decisions based on their customers’ data are much more likely to succeed.
4. A/B Testing
A/B testing can be used to test different variables within emails, such as content, subject lines, and sending dates and times. Expect to see an increase in engagement metrics thanks to Klaviyo’s A/B tests, which ensure that businesses send the best-performing automated emails to their databases. Also, Klaviyo provides real-time reporting for each flow, it’s simple to see how different emails in a series compare in terms of open rates, closed deals/sales generated, and other metrics.
5. Customer Profiling
Klaviyo is a CRM that allows merchants to view a contact record for each individual in their database. View all of a contact’s actions in one place, including the pages they visited and how much they spent on their most recent purchase. View Klaviyo’s sequential timeline for more information about a customer’s website and spending habits. You’ll have direct access to the following information with Klaviyo — the best platform for email marketing:
- When a customer clicks on a link in an email
- When a customer was active on your website and for how long
- When they viewed a specific product
- When they placed an order
6. Segmentation
Marketing teams can use Klaviyo’s customer profiles to target customers based on their behavioral and transactional data. Transactional data includes products purchased in the past and the total amount spent on past purchases, whereas behavioral data includes products viewed and interactions with emails. Klaviyo platform for email marketing updates segmented lists automatically — a feature that sets it apart from other email service providers.
7. Data Science
The Klaviyo platform for email marketing uses machine learning, artificial intelligence, and data science to help businesses gain practical insights from their customers’ data. It was created with the goal of assisting businesses in growing more quickly while saving both time and money. It’s important to note that in order to use Klaviyo’s predictive analytics, businesses must meet the following requirements:
- At least 500 customers must place an order
- You must have an ecommerce integration, such as BigCommerce or Shopify, or use Klaviyo’s API to send placed orders
- A minimum of 180 days of order history is required, with some orders placed within the last 30 days
- At least some customers must place three or more orders
Conclusion
Klaviyo is the best email and SMS marketing platform for your ecommerce stores because it offers the most advanced features needed for a successful email and SMS marketing campaign. Both beginners and experienced marketers can benefit from Klaviyo’s segmentation and automation features.
You can start with the free plan to evaluate the features, implementation, and results, and then upgrade to the paid plans as your subscriber base grows. With the Klaviyo platform for email marketing, build an ecommerce website and take your ecommerce strategy to the next level.
