What is Klaviyo?
Are you an e-commerce business owner? Do you want to increase sales and drive traffic to your website? Klaviyo is an email marketing and SMS automation platform that helps ecommerce businesses grow. Klaviyo delivers engaging shopping experiences across owned channels such as email and text messaging, making it suitable for both small businesses and enterprise brands.
The best thing about Klaviyo is that it integrates with Shopify and Magento more deeply and better than other email marketing tools like Mailchimp, Omnisend, etc. It’s the most popular platform for email marketing because it allows businesses to analyze and use customer data in a unique way to provide personalized and effective marketing experiences.
It also allows you to send bulk emails and SMS, customize them based on your customers’ preferences and interests, and create multi-channel experiences. You can not only send automated emails and SMS, create beautiful campaigns but also increase sales, drive traffic to your website and enhance your website performance using Klaviyo.
Key Statistics:
- There are 4.1 billion email users globally
- 22% consumers preffered emails for receiving brand updates
- SMS has a 98% open rate compared to email marketing
- More than 300 thousand websites are using Klaviyo
- On average, brands that switch to Klaviyo see an increase in revenue of 46% in just 2 years — pocketing an average of $68 for every $1 spent on their email marketing platforms
- In 2021, customers who used Klaviyo email and SMS together had an average of 122x ROI
Features & Benefits of Klaviyo
1. Integrations
Klaviyo is one of the best email marketing softwares. It integrates natively with other apps to pull in all customer and order data. There are no hidden fees for Klaviyo customers, so merchants can integrate an unlimited amount of data. View detailed information about your customers, such as their email address, phone number, birthday, average order time, and last order date. You can even see the most recent activity on an order, from the time a customer started the checkout process and placed an order to the time the merchant shipped it.
Some of the native integrations include:
- Magento
- Shopify
- BigCommerce
- Justuno
Klaviyo — the best platform for email marketing also uses direct integrations to sync data with apps and platforms that aren’t on the list of native integrations. Direct integrations, like native integrations, have no limits on data volume, data fields, or data age. The simple API on the technical side and fast Javascript setup is used to support the codeless signup forms, and Klaviyo provides various options for backfilling customer data.
2. Automation
With Klaviyo’s drag-and-drop builder, you can map out what you want your customer experience to look like and design the customer journey from start to finish. Utilize up-to-date data to guide customers down the path to purchase. Use this information to personalize the user experience and send automated emails based on specific data points. With Klaviyo’s flow branching, you can send triggered emails to the customers you want to reach and avoid the ones you don’t.
3. Personalization
Did you know that using personalization in the marketing and sales process increases ROI by 5 to 8 times? Businesses that make smart marketing decisions based on their customers’ data are much more likely to succeed.
Lead generation is critical to increasing sales. Using forms and personalization, Klaviyo — the best platform for email marketing makes it simple to attract traffic and grow leads. E-c Commerce stores can greet website visitors with pop-ups, embedded forms, and other features similar to how a salesperson greets a customer in a brick-and-mortar store. Klaviyo users can tailor offers based on a user’s profile, segment, and location, whether they are a first-time shopper, a frequent buyer, or a VIP customer.
The user experience is heavily influenced by how a company designs lead capture forms and sets custom rules. Rules can be established based on page session time or scroll percentage, and minimal form fields can be used depending on the goal of the form.
If your goal is to collect more personal information, such as birthdays, sizes, and preferred styles, don’t be afraid to ask for it in a form because it will help you better understand their product preferences and shopping habits. This data will also be used to provide customers with personalized product recommendations in the future.
4. A/B Testing
A/B testing can be used to test different variables within emails, such as content, subject lines, and sending dates and times. Expect to see an increase in engagement metrics thanks to Klaviyo’s A/B tests, which ensure that businesses send the best-performing automated emails to their databases. Also, Klaviyo provides real-time reporting for each flow, it’s simple to see how different emails in a series compare in terms of open rates, closed deals/sales generated, and other metrics.
A/B testing with the Klaviyo platform for email marketing also allows merchants to make marketing decisions based on scientifically accurate data. Its A/B testing capabilities alert merchants when a form achieves a significant result in an A/B test. This enables merchants to select the best form for achieving their desired lead-generation goal.
Klaviyo’s data science also allows merchants to A/B test signup forms to see which one performs best, as well as set a “smart” time to send emails so that more people open and click on them.
5. Customer Profiling
Klaviyo is a CRM that allows merchants to view a contact record for each individual in their database. View all of a contact’s actions in one place, including the pages they visited and how much they spent on their most recent purchase. View Klaviyo’s sequential timeline for more information about a customer’s website and spending habits. You’ll have direct access to the following information with Klaviyo — the best platform for email marketing:
- When a customer clicks on a link in an email
- When a customer was active on your website and for how long
- When they viewed a specific product
- When they placed an order
Klaviyo will store valuable predictive data, such as customer lifetime value, expected date of next purchase, and likelihood to churn, once a company has a strong customer database and a number of purchases. These automatically added predictions can be used by brands to send customers time-sensitive messages or create highly targeted campaigns.
6. Segmentation
Marketing teams can use Klaviyo’s customer profiles to target customers based on their behavioral and transactional data. Transactional data includes products purchased in the past and the total amount spent on past purchases, whereas behavioral data includes products viewed and interactions with emails. Klaviyo platform for email marketing updates segmented lists automatically — a feature that sets it apart from other email service providers.
Segment contacts based on special occasions. Set these special events in accordance with your company’s priorities. Create workflows that send triggered emails to people in your database who meet the criteria for a particular event. For example, if someone signs up for your newsletter, they could be put into a flow that gives them a discount code for their next purchase if they do so within a certain time frame.
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