Ultimate Guide to Marketing Funnel

Amy Smith
2 min readMar 31, 2022

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Originally posted at https://www.internetsearchinc.com/the-ultimate-guide-to-internet-marketing-funnels/

A marketing funnel simplifies the customer journey from start to finish. A funnel guides the customer to a conversion, whether it’s a form submission or a purchase by mapping each phase of the customer journey and what tools or tactics you are going to use to help move prospects down the funnel.

In a marketing funnel, you constantly channel new leads into your business to generate sales and establish a good consumer relationships. It takes consumers from the introduction of the business to completing their purchase.

Key Statistics

  • 79% of marketing leads never get converted to sales
  • 74% of businesses say that converting leads to consumers is their top priority
  • 65% of businesses say generating leads and traffic is their greatest marketing challenge
  • 68% of the businesses have not identified or attempted to measure their sales funnel. This becomes a reason for most businesses losing prospects, efforts, huge sales, and conversions

Marketing funnels can be a bit sophisticated, but you don’t need the brains of Albert Einstein to design marketing funnels for your business. In fact, you have been through a marketing funnel at some point in time, whether you realized it or not.

This guide will help you understand and implement a winning marketing funnel in your business.

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Amy Smith
Amy Smith

Written by Amy Smith

Amy is the content manager at PROS — Internet Marketing & Technology Company in San Diego https://www.internetsearchinc.com/

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