What is Omnichannel ecommerce? Omnichannel e-commerce is a fully-integrated multichannel sales approach to commerce that delivers a seamless and unified customer experience across all channels or touchpoints. Whether the customer is shopping online on a mobile device through online marketplaces, social media, retargeting ads etc., a laptop or a brick-and-mortar store, you can connect with your customers via omnichannel commerce.
Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.
- Customer retention rates are 90% higher for omnichannel vs. single channel
- Purchase frequency is 250% higher on omnichannel vs. single channel
- Average order value is 13% more per order on omnichannel vs. single channel.
Shopify Plus offers a variety of omnichannel e-commerce solutions. Shopify Plus merchants can sell their products on 100+ social media platforms and 80+ online marketplaces. Businesses can take advantage of 6000+ mobile apps or Shopify Plus partners to reach their target audience, boost traffic and sales. Omnichannel is consistent and unique, businesses can leverage influencers, user-generated content, and authentic product reviews to promote their products on multiple channels.
Features of Shopify Plus Omnichannel E-commerce
Executing a successful omnichannel strategy requires your brand to be omnipresent. Using Shopify Plus features, you can sell everywhere your customers are and manage your store effectively. Shopify Plus omnichannel e-commerce features include:
1. Responsive Online Store
With Shopify Plus, you can develop and manage responsive online stores for B2B, B2C, and DTC businesses. Shopify Plus omnichannel e-commerce stores are optimized for conversions, allowing customers to checkout on any mobile device, laptop, or desktop. Shopify Plus offers 70+ responsive themes, 250+ Shopify Plus partners for custom themes, 100+ global payment providers, and 60% faster checkout with Shop Pay.
2. Omnichannel Marketing
73% of shoppers use multiple channels before making a purchase. Brands that sell across marketplaces, mobile, social media, and physical locations experienced more than a 190% increase in revenue. (Source: Shopify Plus). Grow your global audience and turn followers into customers using Shopify Plus integration with social media channels like Facebook, Instagram, LinkedIn, Twitter, etc., and marketplaces like Walmart, ecommerce with Amazon, eBay, etc.
3. Shopify POS
Shopify POS is a point of sale app that you can use to sell your products in brick-and-mortar stores, markets, and pop-up shops. Shopify POS syncs with Shopify to track orders and inventory across retail stores, online stores, and all other sales channels.
For omnichannel e-commerce, Shopify POS offers:
- Buy online, pick up in-store
- Browse in-store, buy online
- Buy in-store, ship to customer
- Return and exchange in online or retail stores
Shopify POS serves the purpose of being an omnichannel retailer by viewing the customers as one, no matter whether they shop on mobile, social media, online, marketplaces, or in-store. Omnichannel strategies help generate around 80% of the in-store visits by customers. (Source: Think with Google)
4. Headless Commerce
10K brands trust Shopify Plus as their commerce engine. $314 billion total sales on Shopify Plus. (Source: Shopify Plus). Being flexible is an important part of an omnichannel e-commerce strategy. New channels emerge, directing viewer attention away from established channels. It is one of the reasons why brands with robust omnichannel e-commerce strategies use headless commerce.