Ultimate Guide to Shopify Plus Omnichannel E-commerce

Key Statistics:

  • Customer retention rates are 90% higher for omnichannel vs. single channel
  • Purchase frequency is 250% higher on omnichannel vs. single channel
  • Average order value is 13% more per order on omnichannel vs. single channel.
    (Source: Omnisend)

Features of Shopify Plus Omnichannel E-commerce

Executing a successful omnichannel strategy requires your brand to be omnipresent. Using Shopify Plus features, you can sell everywhere your customers are and manage your store effectively. Shopify Plus omnichannel e-commerce features include:

1. Responsive Online Store

With Shopify Plus, you can develop and manage responsive online stores for B2B, B2C, and DTC businesses. Shopify Plus omnichannel e-commerce stores are optimized for conversions, allowing customers to checkout on any mobile device, laptop, or desktop. Shopify Plus offers 70+ responsive themes, 250+ Shopify Plus partners for custom themes, 100+ global payment providers, and 60% faster checkout with Shop Pay.

2. Omnichannel Marketing

73% of shoppers use multiple channels before making a purchase. Brands that sell across marketplaces, mobile, social media, and physical locations experienced more than a 190% increase in revenue. (Source: Shopify Plus). Grow your global audience and turn followers into customers using Shopify Plus integration with social media channels like Facebook, Instagram, LinkedIn, Twitter, etc., and marketplaces like Walmart, ecommerce with Amazon, eBay, etc.

3. Shopify POS

Shopify POS is a point of sale app that you can use to sell your products in brick-and-mortar stores, markets, and pop-up shops. Shopify POS syncs with Shopify to track orders and inventory across retail stores, online stores, and all other sales channels.

  • Buy online, pick up in-store
  • Browse in-store, buy online
  • Buy in-store, ship to customer
  • Return and exchange in online or retail stores

4. Headless Commerce

10K brands trust Shopify Plus as their commerce engine. $314 billion total sales on Shopify Plus. (Source: Shopify Plus). Being flexible is an important part of an omnichannel e-commerce strategy. New channels emerge, directing viewer attention away from established channels. It is one of the reasons why brands with robust omnichannel e-commerce strategies use headless commerce.



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Amy Smith

Amy Smith


Amy is the content manager at PROS — Internet Marketing & Technology Company in San Diego https://www.internetsearchinc.com/