Table of context
- What is a marketing automation tool?
- Why does your business need a marketing automation tool?
- Best Marketing Automation Software
- Benefits of Automation
The growth of automation in marketing is expected. Marketers are moving to more successful and visible online marketing strategies as more organizations and customers go digital.
- 80% of marketers report an increase in leads due to automation (Funnel overload)
- 75% of marketers currently say they use at least one form of marketing automation tool (Social Mediatoday)
- 67% of marketing executives use a marketing automation tool at present (Salesforce)
- Nine out of ten marketers make frequent use of more than one type of software for marketing automation (Partners Ledgeview)
- There are over 480,000 websites that currently use technology for marketing automation (Digital Bold)
What is a marketing automation tool?
An automation tool in digital marketing agency is a technology designed to help businesses manage their multifunctional campaign marketing process across multiple channels, in its most basic form e.g., email, social media, text, the Web.
From lead generation and cultivation to rating, targeting, and boosting the overall customer experience, an automation tool can have many applications.
It can perform routine activities on a scale that helps the business to resolve higher-order concerns while still reducing the amount of manual labor and human error.
Top companies using marketing automation tools:
- Marketo: California Charter Schools Association, Capital One
- Hubspot
- US.gov, Maruti Suzuki, Vancouver, Vmware
- Oracle/ Eloqua
- Panasonic, BOSCH, Nescafe
- Pardot/Salesforce
- Baker Electric, Stanley Black & Decker, Deloitte
- Adobe DTM
- AT&T Inc., Verizon
Why does your business need a marketing automation tool?
An automation tool allows teams to join together on key information, such as what makes a lead eligible for the status of “qualified lead” as well as other essential priorities and activities of the organization. Then, both teams will spend more time strategizing about how conversion rates can be improved.
Increased Efficiency: When the sales and marketing departments are occupied with a manual follow-up and other activities, human error is normal. But you can recover countless hours, send punctual and appropriate messages.
An Enhanced Customer Experience: Marketing automation systems can reach clients through various platforms in a personalized way, generating a special and tailored experience for them. They can also be used to personalize the customer outreach by, for example, sending emails based on features or habits.
Better Lead Generation: Lead generation is essential to the growth of a company, but there is a lot of tweaking needed to successfully nurture a lead into a converted client. It can help to use an instrument to automate your lead nurturing process.
Better Data for Smarter Decisions: You’re one step forward, with the aid of a marketing automation platform. Collect valuable information about your customers easily and measure the KPIs of your automation efforts to see if your hard work pays off.
San Diego Digital marketing company is helping customers all over the world to grow their business.
Best Marketing Automation Software:
- HubSpot Marketing Automation
- ManyChat
- Moosend
- OmnisenMusicaport
- SendinBlue
- ActiveCampaign
- Prospect.io
- InfusionSoft
- Autopilot
- Marketo
- GetResponse
- Drip
- Mautic
Benefits & goals of marketing automation:
- Best user experience is considered by 58% of marketers to be one of the most significant applications of marketing automation. It involves bringing the clients through strategic marketing communications to make additional purchases or invest more money.
- Post scheduling for social media is regarded as the most appropriate automation process
- SocialMediaToday found that 83% of marketers considered post schedule for the soccer center to be appropriate for automation, making social media the most popular use case.
- With 75 percent of marketers suggesting it to be suitable for automation, email marketing came in a close second.
- The most common form of marketing automation is email automation.
Conclusion
With people becoming connected to their smartphones and computers, the digital world is critical for companies and for their customers. The above-given statistics and benefits will surely help you achieve your automation goals.
san diego ppc management offers clear insights into how potential customers are engaging with your content and brand.
